Book chapter publications, edited series

Chapter 6. Framing of National Image in a Climate of Socio-Political Uncertainty: A Study of IKEA and Volvo Car Corporation in Swedish and Russian News Media

Reference

Lindström, N. B., & Cordeiro, C. M. (2018). Framing of national image in a climate of socio-political uncertainty: A study of IKEA and Volvo Car Corporation in Swedish and Russian news media. In O. Karnaukhova, A. Udovikina, & B. Christiansen (eds), Economic and Geopolitical Perspectives of the Commonwealth of Independent States and Eurasia, pp. 137-156. Hershey, PA: IGI Global. doi:10.4018/978-1-5225-3264-4.ch006

Abstract

The climate ripple of socio-political relations between countries can be seen to directly influence trading and international business relations. Discourse within the socio-political realms reflects in discourse within the economic realms. A common channel through which such perspectives are mediated between the political realms, corporate relations, and public opinion is the news media, both traditional and new, such as social media and Internet publishing. This chapter examines and compares how major business newspapers in Sweden, Dagens Industry (DI), and two business newspapers in Russia, Kommersant (Ъ-Газета – Коммерсантъ) and RBC (РБК) represent Sweden’s national image between 2014-2015, a period of uncertain socio-political relations between Russia and the Nordic Eurasian states, in particular, Sweden, in the process of the annexation of Crimea by the Russian Federation in 2014.

Chapter 14. Positioning Theoretical Perspective in Academic Writing: Teaching Culture Theory in International Business Studies in the Context of Industry 4.0

Reference: Cordeiro, C. M. (2018). Positioning theoretical perspective in academic writing: Teaching culture theory in International Business studies in the context of Industry 4.0. In R. Brunet-Thornton, & F. Martinez (eds), Analyzing the Impacts of Industry 4.0 in Modern Business Environments, pp. 283-303. Hershey, PA: IGI Global. doi:10.4018/978-1-5225-3468-6.ch014

Abtract

A main challenge for academic writing for students at master thesis level is to find the right perspective from which to launch the argument of the thesis. In the context of international business (IB) studies, the eclectic theoretical paradigm of the field offers students myriad frameworks from which to frame their research questions. The purpose of this chapter is to illustrate how perspective in academic writing can be taught and learnt in a systematic manner. Taking the example of the teaching of culture theory in international business (IB) studies, this chapter illustrates how the deictic or “pointer” function of the pronoun system in language can be used to help perspective research position and research design.

Chapter 7. Work Engagement in the Era of Industry 4.0: Mapping Perspectives and Knowledge in E-Strategy Implementation

Reference: Cordeiro, C. M. (2017). Work Engagement in the Era of Industry 4.0: Mapping Perspectives and Knowledge in E-Strategy Implementation. In B. Christiansen & Ü. Yüksel (eds), Technological Integration as a Catalyst for Industrial Development and Economic Growth. Hershey, PA: Business Science Reference, pp 189-206. doi: 10.4018/978-1-5225-2319-2

Abstract

Understanding the human factor becomes increasingly important in technological innovation processes. To that end, different types of knowledges are needed in order to build a more engaging work environment for future productivity. This chapter brings theoretical and empirical insight into the processes of developing software tools for computer-supported cooperative work (CSCW), enhanced for cross-departmental functionality in a European founded multinational enterprise (MNE). Working with the assumption that knowledges are obtained via different perspectives, the deictic function of Pronouns is applied in the Götheborg IV (G4) model. The model shows how relative perspectives can be defined and applied in a systematic manner towards an understanding of greater work engagement for future human capital productivity. Three departments with global operations in a European enterprise is studied in how they manage human capital productivity in relation to technological advancements.

Chapter 10. Relativity in Perspective in Culture Theories: The Götheborg IV Model

Reference: Cordeiro, C. M. (2017). Relativity in Perspective in Culture Theories: The Götheborg IV Model. In B. Christiansen & H.C. Chandan (eds), Handbook of Research on Organizational Culture and Diversity in the Modern Workforce. Hershey, PA: Business Science Reference, pp 217-238. doi: 10.4018/978-1-5225-2250-8

Abstract

Changing business environments due to the influence of technological advances have increased aware- ness amongst scholars and practitioners for a need to re-perspectivise culture beyond the normative dimensional construct. This chapter discusses the relative perspectives of culture in the dimensional and emergent theoretical frameworks. The purpose is to reconcile the two frameworks towards a ho- listic perspective of the study of culture in the field of international business studies. In illustration of how both frameworks are needed in order to understand human behaviour in the era of Industry 4.0, the processes of firm globalisation are discussed in relation to the elements of the Uppsala model and the Götheborg IV model. This chapter provides readers with a novel means of conceptualising culture beyond the dimensional construct. The model presented in this chapter can be used to help identify gaps in knowledge with regards to culture in organisation management. Practitioners are invited to apply the model supplied in this chapter to their consultative work where applicable.

Chapter 4. Perspectives in Managing State Global Competitiveness: Singapore and the Götheborg IV Model

Reference: Cordeiro, C. M. (2017). Perspectives in Managing State Global Competitiveness: Singapore and the Götheborg IV Model. In B. Christiansen & G. Koc (eds), Transcontinental Strategies for Industrial Development and Economic Growth. Hershey, PA: Business Science Reference, pp 58-78. doi: 10.4018/978-1-5225-2160-0

Abstract

Singapore ranks second after Switzerland in the Global Competitiveness Index 2015/6, placing it ahead of some advanced economies of the Nordic region. Singapore’s development model has been studied mostly from an economic perspective in specific socio-political contexts. Part of the Singapore gover- nance strategy in managing its differential (heterochronic) developmental complexity at domestic and international levels is through its national discourses. These national discourses are multileveled and targeted at different spheres of influence. This chapter brings a complementary language in interna- tional business perspective with theoretical foundations in biological evolution theory applied to state governance. It uses a four-quadrant Götheborg IV model of visualization, illustrating how Singapore’s national discourses act in dialogic complementarity, bolstering state competitiveness. It shows how state development complexity is managed in Singapore’s current vision of a Smart Nation, with its ambition of becoming a global first in future living in the global circular economy.

Chapter 11. The Götheborg IV (G4) Model and the Function of Language in the Globalization Process of the Firm: The Case of Swedish MNEs.

Reference: Cordeiro, C. M. (2016). The Gotheborg IV (G4) Model and the Function of Language in the Globalization Process of the Firm: The Case of Swedish MNEs. In M. Khan (ed.), Multinational Enterprise Management Strategies in Developing Countries (pp. 215-236). Hershey, PA: Business Science Reference. doi:10.4018/978-1-5225-0276-0.ch011

Abstract

This chapter contributes to the theory of a firm’s globalization processes reflected in the Uppsala Globalization Process Model (UGPM). The Gotheborg IV (G4) model is introduced, mapping the knowledge zones of the UGPM in a four quadrant axis model. Using language in its meta-capacity as theory and framework of analysis the G4 model makes a distinction between the words ‘enterprise’ (Hn) and ‘subsidiary’ (H1), addressing the core features of firm globalization with geographically dispersed foreign subsidiaries and globally coordinated activities of manufacturing, sourcing and R&D capabilities. With the distinction between Hn and H1, the G4 model is able to present eight perspectives of the globalization process from interior and exterior to the enterprise and subsidiary. As method, this chapter will show how using the G4 model results in a richer analysis and findings from qualitative data. In this study Swedish top-level managers working in Asia show how they foster an organization culture of continuous learning and change that supports the MNE’s globalization efforts.

Chapter 12. Chinese Wisdom, World Quality: A Visual Semiotic Analysis of China’s “Zou Xiang Shi Jie” (Going Global).

Reference: Cordeiro, C. M. (2016). Chinese Wisdom, World Quality: A Visual Semiotic Analysis of China’s “Zou Xiang Shi Jie” (Going Global). In M. Khan (ed.), Multinational Enterprise Management Strategies in Developing Countries (pp. 237-259). Hershey, PA: Business Science Reference. doi:10.4018/978-1-5225-0276-0.ch012

Abstract

The typical feature of emergent economies is a slow, apparent transformation from being predominantly a home base of Foreign Direct Investments (FDI) to becoming more home markets for various firms that expand internationally. In this aspect, China differs from its Asian forerunners. Without question, the most rapid development in recent decades within East Asia and the global economy as a whole is the (re-)emergence of China. While most studies on growth strategies for multinational corporations from emerging economies come from the perspective of economic strategies in international business, this study offers a novel perspective by using visual semiotics as a framework of study and analysis of data. It uses theories of social semiotics borne of the traditions of linguistics to conduct a systematic analysis of the representations of China’s desire to go global with their automobile industry. The company in focus is China’s Zhejiang Geely Holding Group (Geely) in the years between 2007 to 2011, just prior to an after its acquisition of Volvo Car Corporation (VCC).

New publication, April 2018


Title

Which User of technology? Perspectivising the UTAUT model by application of the SFL language Pronoun System towards a systems perspective of technology acceptance and use

Abstract

This study applies systemic functional linguistics (SFL) as complementary framework of analysis of technology acceptance models (TAMs). The purpose is to bridge research methodology language in international business (IB) studies and engineering management science. Currently TAMs and its consolidated version, the Unified Theory of Acceptance and Use of Technology (UTAUT) provides for a typology of one user in one context scenario. The need for the UTAUT model to account for multiple users in multiple work contexts in a single framework of analysis was foregrounded in the study of the workflow processes of a remote services business model of a European founded multinational business enterprise (MBE) with regards to its (i) intra-firm improvements in managing remote services cases, and its (ii) extra-firm selling of life cycle management remote services contracts. The Enterprise has global operations in over 100 countries, of which this study focused on its European operations of improving the quality of remote services for the marine industry. Through an application of SFL unto UTAUT, this study illustrates how multiple users in multiple contexts can be analysed simultaneously, and whose behaviours can be accounted for in a single framework of analysis. The combined SFL UTAUT model addresses the initial statisticity of the UTAUT model, whilst at the same time, expands upon current theoretical perspectives of technology use and acceptance that can be applied in practice.

Keywords

Research methodology, Unified theory of acceptance and use of Technology (UTAUT), Systemic functional linguistics (SFL), International business, Technology management, Remote service

Reference
Cordeiro, C. M. (2018). Which User of technology? Perspectivising the UTAUT model by application of the SFL language Pronoun System towards a systems perspective of technology acceptance and use, ASTESJ Advances in Science, Technology and Engineering Systems Journal, 3(2): 309-318. DOI: 10.25046/aj030234

Article open access at:

Which User of technology? Perspectivising the UTAUT model by application of the SFL language Pronoun System towards a systems perspective of technology acceptance and use

New publication, March 2018

Title

Using systemic functional linguistics as method in identifying semogenic strategies in intercultural communication: A study of the collocation of “time” and “different” by Swedish managers with international management experiences

Abstract

Theoretical foundations to intercultural communication (ICC) are integrative and interdisciplinary but few have studied ICC from a systemic linguistics perspective. Viewing communication as a dialogic process, this study takes a systemic functional linguistics (SFL) view of language as a socialsemiotic where semogenesis (meaning making) is both construed and construed by context of situation which in turn is construed by culture. Using interview data collected from Swedish managers who have extensive international management experiences, this study aims to illustrate how SFL can be used as an adaptive theory and framework of discourse analysis in uncovering semogenic strategies in ICC processes.

Keywords

systemic functional linguistics; social semiotics; intercultural communication; cross-culture communication; semogenesis; semogenic strategies; adaptive linguistic theory

Reference
Cordeiro, C. M. (2018). Using systemic functional linguistics as method in identifying semogenic strategies in intercultural communication: A study of the collocation of “time” and “different” by Swedish managers with international management experiences, Journal of Intercultural Communication Research, DOI: 10.1080/17475759.2018.1455601

Article open access at:
https://doi.org/10.1080/17475759.2018.1455601

New e-book publication, March 2018

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My new e-book, Gothenburg in Asia, Asia in Gothenburg can be found at
https://www.books2read.com/b/kgot2021
https://www.books2read.com/kgot2021
206 pages [epub version]
ISBN 9781386553748

Abstract:

Gothenburg is located on Sweden’s west coast. The sea and an international orientation beckoned for this city, where it was harbour port and home to the Swedish East India Company during the 1700s. This book is part of a city initiative called Kunskap Göteborg 2021, in celebration of Gothenburg’s 400-years jubilee that takes place in 2021. This book is a collection of narratives and insights of those who had helped build the international orientation of Gothenburg from the early 1980s, focusing specifically on Gothenburg’s past, present and future ties with Asia, vice versa. The foundational research for this book in was made possible by a stipendium from the Foundation Anna Ahrenberg, Gothenburg, Sweden.

Book Reference:
Cordeiro, C. M. (2018). Gothenburg in Asia, Asia in Gothenburg [e-book]. Oklahoma City: Draft2Digital, USA. Available at https://www.books2read.com/kgot2021. Accessed 28 March 2018. ISBN 9781386553748.

Passion för Mat 2018, Food for Progress, Oumph!

At the Oumph! (oumph.se) food stand with Fredrik Kämpenberg, company chef at Food for Progress (FFP) at Passion för Mat 2018, 2 to 4 March, Erikbergshallen, Gothenburg.
Text & Photo © JE Nilsson, CM Cordeiro 2018

Global food demand is expected to rise by 35% by 2030 [1]. The demand in increased food supplies will need to come in the form of increased crop yields and/or a reduction in food waste. In view of keeping ecological balance with global nutrition needs in the upcoming deacades, there’s a general agreement that a transition from animal to plant-based protein supply is desirable [2-4], even if there is acknowledgement that the efficiency of the global food production system should not only be assessed as a function of the area of cultivated land but also in accordance to the amount of nutrients withdrawn and replaced from the soil [5].

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The theory of Autopoiesis.
Reflections on New Year’s eve of 2018

Text & Photo © JE Nilsson, CM Cordeiro 2017

In the days leading up to the New Year’s eve of 2017, I found myself revisiting what I wrote about the concepts of complexity and autopoiesis a few years ago.

The concept of autopoiesis, organisms as self-generating, was developed by Maturana and Varela [1,2] in the field of biology, primarily as a construct that enabled a distinction to be made between living and nonliving systems. Niklas Luhmann, in his turn adapted this concept from biological systems theory and generalized it for building a new social system theory.

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Reflections on New Year’s eve of 2018″

Conference on Global Production (CGP) 2017, Singapore: Towards an integrated scientific knowledge paradigm

Jubilee Bridge cityscape, Singapore.
The 6-8 Dec. 2017 Global Production Networks (GPN) conference was held in Singapore, hosted by the National University of Singapore.

Text & Photo © JE Nilsson, CM Cordeiro 2017

Launched in Jan. 2015, the Global Production Networks Centre at the National University of Singapore (NUS) is home to a new research initiative that studies the role of global production networks (GPNs) in the development of Asia. Due to the comprehensive and complex nature of GPN studies, the centre hosts scholars from various cognate disciplines, some of which include sociology, economics, international business, human-economic geography and social psychology in view of cultivating an integral perspective to the GPN field of study. Rather than a more traditional double-blind peer review system to the submission of conference papers, the purpose of the Conference on Global Production (CGP) 2017, held between 6-8 Dec., was to facilitate network sessions and exchange of ideas of like minded individuals interested in GPN and global value chain (GVC) research.

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Celebrating Dr. Emily Xu!

Emily Xu, standing together with her doctoral degree disputation opponent, Tommy Inkinen, Professor at the Centre for Maritime Studies, University of Turku, Finland. Emily successfully defended her thesis entitled, “The Internet of Things: Projects-Places-Policies” [1] on 25 Oct. 2017.
Text & Photo © JE Nilsson, CM Cordeiro 2017

Doctoral degree disputation events are special because it is not everyday that one comes around in the proximate circle of your closest colleagues. On 25 Oct. 2017, Emily Xu, who is a member of faculty at the Centre for International Business Studies (CIBS) at the School of Business, Economics and Law at the University of Gothenburg, successfully defended her PhD thesis entitled, The Internet of Things: Projects – Places – Policies. Her dissertation publication is timely, considering the progressive interconnectivity enabled by digital infrastructure and technologies. Her main argument is that the Internet of Things (IoT) is a paradigm shift in terms of machine intelligence, its knowledge production and interaction occuring with little or no human intervention. Digital intelligence are their own agents in producing, storing and transferring knowledge. These events and activities call for a myriad of human knowledge in order to manage the situation, from product to policy, it seems sometimes that humanity is both at the forefront of knowledge creation whilst trying to ‘catch the tail of the Dragon’ at the same time. A seeming contradiction that some might not wish to see solved by an unsuspected and imposed Singularity by artificial inteligence.

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Towards an advanced services economy in Basque Country, Spain: The Guggenheim Museum Bilbao

The Guggenheim Museum Bilbao (GMB) is more than a landmark for the city of Bilbao, Basque Country, Spain.
Designed by Frank Gehry, it opened in 1997. In three years it had attracted 4 million visitors [1].

Text & Photo © JE Nilsson, CM Cordeiro 2017

On 6 Jan. 2014, The Economist ran a print edition special report on cultural centres and “The Bilbao effect” [2]. Referring to findings of a McKinsey study, the central observation and argument made is that a vibrant cultural sector, alongisde green spaces and people of diverse backgrounds and nationalities are core elements for the success of any city.

The opening of the Guggenheim Museum in Bilbao (GMB), Basque Country, Spain in 1997 stands as prime illustration of how a museum commissioned by a city’s mayor can help transform citylife and living. GMB had as ambition, to attract 400,000 art visitors in the first year of its opening. This number would have enabled them to return total investment in a reasonably short timeframe and deliver income to the city and Basque Country economy [3]. GMB attracted 1 million visitors in its first year of opening. Within the first three years of GMB’s opening, the museum raised over 100m Euro in taxes for the regional government, an amount that more than covered the construction costs. GMB contiues to draw about a million visitors annually, even if its exhibitions remain modest. This observed success of the GMB had a cascading effect on other cities looking to revitalise their economies where over the next decade witnessed the mushrooming of cultural centres in various cities from Brazil, to China and Saudi Arabia [2]. Over the next decade more than two dozen new cultural centres focused on museums are due to be built in various countries, at an estimated cost of $250 billion, according to a study by AEA Consulting, a New York firm that specialises in cultural projects. The Guggenheim “Bilbao effect” as discourse theme was picked up by the news media and reflected in different scholastic and practitioner circles [8-13].

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The 27th annual RESER (European Association for REsearch on SERvices) Conference 2017, Bilbao, Spain

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The 27th annual RESER (European Association for REsearch on SERvices) conference was held from 7 to 9 September in Bilbao, Spain.
Text & Photo © J. Bröchner, JE Nilsson, CM Cordeiro 2017

The theme for this year’s 27th RESER conference on service research is the crucial role of services in business and cities competitiveness. The conference was held between 7 to 9 September 2017 at the Euskalduna Conference Centre, hosted in collaboration with Mondragon Univeristy of the Mondragon Corporation in Bilbao, Basque Country, Spain. The core theme was structured around 7 topics: city service, servitization, service ecosystems, service innovation and international perspectives, value creation and methodological challenges in service studies. A core value of RESER conferences, that could also be observed in this context, is to encourage interdisciplinary perspectives and interaction of scholars across disciplines in order to address complexity. It is always this element of the plurality of perspectives that I enjoy most when meeting with the RESER community of practitioners and scholars. There were 104 listed participants for presentation over three parallel sessions. Four social events were scheduled, one per day beginning 6 September with the doctoral colloquium meet and concluding with an interesting tour of the Guggenheim Museum Bilbao. The conference days pendulumed between rain and sunshine. On the evening of the gala dinner however, conference participants were treated to a spectacular 360 degrees view of the city of Bilbao from Torre Iberdrola, located on the 24th floor of the Iberdrola Tower. RESER 2018 is set to be held from 20-22 September 2018 in Gothenburg, Sweden.

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