15-17 Jun. China Goes Global (CGG) 2017 conference, Kristiansand, Norway

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The 11th China Goes Global 2017 conference, Kristiansand, Norway
Text & Photo © JE Nilsson, CM Cordeiro 2017

The 11th annual China Goes Global conference (CGG 2017) took place between 15-17 June at the University of Agder, in Kristiansand, Norway. I was last at this conference in 2014 [1, 2] in Shanghai, where this year’s gathering in Kristiansand, Norway, provides yet another splendid opportunity and platform for networking and the exchange of ideas on internationalisation processes related to China and the Chinese context.

Continue reading “15-17 Jun. China Goes Global (CGG) 2017 conference, Kristiansand, Norway”

New publications, book chapters 2017

Chapter 7 Work Engagement in the Era of Industry 4.0: Mapping Perspectives and Knowledge in E-Strategy Implementation

Cheryl Marie Cordeiro
University of Gothenburg, Sweden

Understanding the human factor becomes increasingly important in technological innovation processes. To that end, different types of knowledges are needed in order to build a more engaging work environment for future productivity. This chapter brings theoretical and empirical insight into the processes of developing software tools for computer-supported cooperative work (CSCW), enhanced for cross-departmental functionality in a European founded multinational enterprise (MNE). Working with the assumption that knowledges are obtained via different perspectives, the deictic function of Pronouns is applied in the Götheborg IV (G4) model. The model shows how relative perspectives can be defined and applied in a systematic manner towards an understanding of greater work engagement for future human capital productivity. Three departments with global operations in a European enterprise is studied in how they manage human capital productivity in relation to technological advancements.


Cordeiro, C. M. (2017). Work Engagement in the Era of Industry 4.0: Mapping Perspectives and Knowledge in E-Strategy Implementation. In B. Christiansen & Ü. Yüksel (eds), Technological Integration as a Catalyst for Industrial Development and Economic Growth. Hershey, PA: Business Science Reference, pp 189-206. doi: 10.4018/978-1-5225-2319-2

Chapter 10 Relativity in Perspective in Culture Theories: The Götheborg IV Model

Cheryl Marie Cordeiro
University of Gothenburg, Sweden

Changing business environments due to the influence of technological advances have increased aware- ness amongst scholars and practitioners for a need to re-perspectivise culture beyond the normative dimensional construct. This chapter discusses the relative perspectives of culture in the dimensional and emergent theoretical frameworks. The purpose is to reconcile the two frameworks towards a ho- listic perspective of the study of culture in the field of international business studies. In illustration of how both frameworks are needed in order to understand human behaviour in the era of Industry 4.0, the processes of firm globalisation are discussed in relation to the elements of the Uppsala model and the Götheborg IV model. This chapter provides readers with a novel means of conceptualising culture beyond the dimensional construct. The model presented in this chapter can be used to help identify gaps in knowledge with regards to culture in organisation management. Practitioners are invited to apply the model supplied in this chapter to their consultative work where applicable.


Cordeiro, C. M. (2017). Relativity in Perspective in Culture Theories: The Götheborg IV Model. In B. Christiansen & H.C. Chandan (eds), Handbook of Research on Organizational Culture and Diversity in the Modern Workforce. Hershey, PA: Business Science Reference, pp 217-238. doi: 10.4018/978-1-5225-2250-8

Chapter 4 Perspectives in Managing State Global Competitiveness: Singapore and the Götheborg IV Model

Cheryl Marie Cordeiro
University of Gothenburg, Sweden

Singapore ranks second after Switzerland in the Global Competitiveness Index 2015/6, placing it ahead of some advanced economies of the Nordic region. Singapore’s development model has been studied mostly from an economic perspective in specific socio-political contexts. Part of the Singapore gover- nance strategy in managing its differential (heterochronic) developmental complexity at domestic and international levels is through its national discourses. These national discourses are multileveled and targeted at different spheres of influence. This chapter brings a complementary language in interna- tional business perspective with theoretical foundations in biological evolution theory applied to state governance. It uses a four-quadrant Götheborg IV model of visualization, illustrating how Singapore’s national discourses act in dialogic complementarity, bolstering state competitiveness. It shows how state development complexity is managed in Singapore’s current vision of a Smart Nation, with its ambition of becoming a global first in future living in the global circular economy.


Cordeiro, C. M. (2017). Perspectives in Managing State Global Competitiveness: Singapore and the Götheborg IV Model. In B. Christiansen & G. Koc (eds), Transcontinental Strategies for Industrial Development and Economic Growth. Hershey, PA: Business Science Reference, pp 58-78. doi: 10.4018/978-1-5225-2160-0

Collaborative Robot Test Center (CRTC) official opening in progressive city Västerås, Sweden

Anders Teljebäck, Chairman of the Municipal Council, Västerås, Sweden, was guest of honour at the CRTC opening ceremony.
Text & Photo © JE Nilsson, CM Cordeiro 2017

The opening ceremony of the Collaborative Robot Test Center (CRTC) at Robotdalen, Expectrum, in Västerås, Sweden, took place on 4 May 2017. CRTC is located within the creative learning hub of Expectrum, Västerås city’s meeting place for technology entrepreneurs, thought leaders and innovators. In terms of providing pioneering robotics solutions, CRTC, a joint project between ABB, Robotdalen and Mälardalen högskolan, will offer pre-studies to SME automation processes in use of collaborative robot, YuMi (Bergman, 2017; Löfvenberg, 2017).

Urban landscapes increasingly leverage advancing technologies to co-create socio-economic infrastructures and processes (Wakeford, 2004). In that aspect, CRTC’s lab location and its evolution as a robotics solution unit now officially open, could be seen as marking in contribution towards a larger global movement in the democratising of technology.

Continue reading “Collaborative Robot Test Center (CRTC) official opening in progressive city Västerås, Sweden”

Singapore Management University BSM Scandinavia 2017 visit to the Swedish west coast

The Singapore Management University (SMU) Business Study Mission (BSM) Scandinavia 2017 group visits the Swedish west coast.
The group is led by Tom Estad, Associate Dean Undergraduate Student Matters, and Academic Director, SMU.

Text & Photo © JE Nilsson, CM Cordeiro, J Hagman, Sweden 2017

One my own personal highlights of spring is to meet with students of the Singapore Management University (SMU) Business Study Mission (BSM) Scandinavia. Led by Tom Estad, Associate Dean for Student Matters and Academic Director at SMU, the programme is dynamic in its approach towards teaching and student learning. A core philosophy of SMU is to increase efforts towards interdisciplinary programmes, outside of classroom experiences for students and helping individuals cultivate lifelong learning skills. In hosting the Straits Times (ST) Education Forum 2017 and discussing the future scenario of work, SMU, as an institution of higher education, is explicit in its efforts of striving to be an ecosphere where individuals can “learn how to learn” [1]. Continue reading “Singapore Management University BSM Scandinavia 2017 visit to the Swedish west coast”

New Publication, April 2017

Using systemic functional linguistic metafunction as a tool in identifying Agency in organizational change in cross-cultural management contexts


This contribution addresses the echoing sentiment that the function of language is not enough focused on in management as an academic discipline even as it is acknowledged that language lies at the heart of international business (IB) activities that take place in cross-cultural management (CCM) contexts. Organizations operate in contexts of uncertainty and change, finding themselves increasingly having to navigate in cross-cultural environments in the context of globalization and international management. Yet, few studies outside the field of applied linguistics (especially discourse analysis) have used language as an instrumental tool in uncovering the subtle workings of influence in organizational change. Scholastic literature in CCM suggests that language in IB is generally studied in two broad dimensions of inquiry – language as (i) object/phenomenon (nature of language) and as (ii) process/function (nature of meaning from language). Because organizational change can be difficult to define when looking at it as a broad process over time, this article addresses the latter nature of language in CCM and IB studies in illustrating how language metafunctions can be used as a methodological tool in analysing qualitative data in order to uncover Agency or actors of influence in processes of organization change in a cross-cultural working context.

cross-cultural management, international business, systemic functional linguistics, language as research method

Cordeiro, C. M. (2017). Using systemic functional linguistic metafunction as a tool in identifying Agency in organizational change in cross-cultural management contexts. International Journal of Cross Cultural Management, 17(1): 125 – 135. doi: 10.1177/1470595817694914

Rediscovering the civic district of Singapore, a walk through Singapore Management University (SMU) campus, Singapore 2016

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As testament to the centrality of location of the Singapore Management University (SMU) campus, a reflected view of the CHIJMES steeple as seen on its building facade along Victoria Street, Singapore 2016.
Text & Photo © JE Nilsson, CM Cordeiro, Sweden 2016

The plan was to have an informal lunch meet with students from the Business Study Mission (BSM) Scandinavia, a course offered by the Singapore Management University (SMU), where students travel to Scandinavia with the learning goal of gaining a deeper understanding Scandinavian businesses, corporate cultures and their approaches to sustainable business practices. And while it has become a small tradition to meet in Sweden [1, 2], the lunch meet at SMU was a nice counter perspective for me, for one who has lived and worked in Sweden for almost fifteen years now. But before the lunch meet, a quick tour of the SMU campus with Tom Estad, Associate Dean Undergraduate Programmes of the Lee Kong Chian School of Business at SMU. Having not truly explored the historical civic district of Singapore since its refurbishment, the walkabout of the campus was something I looked forward to.

Continue reading “Rediscovering the civic district of Singapore, a walk through Singapore Management University (SMU) campus, Singapore 2016”

Responsible Business Forum (RBF) on Sustainable Development 2016, Singapore: the global complexity challenge and the role of economic institutions

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Responsible Business Forum (RBF) 2016 at Marina Bay Sands Convention Centre, Singapore.

Text & Photo © JE Nilsson, CM Cordeiro, Sweden 2016

The 5th Responsible Business Forum (RBF) on Sustainable Development took place at the Marina Bay Sands Convention Centre in Singapore from 22– 24 November 2016. An event initiative by Global Initiatives, co-organised by the United Nations Development Programme (UNDP), the forum pulled together more than 700 participants, over 100 speakers, with the ambition to address 17 UN Sustainable Development Goals (SDGs). Continue reading “Responsible Business Forum (RBF) on Sustainable Development 2016, Singapore: the global complexity challenge and the role of economic institutions”

Connecting ideas in theoretical physics and the language of education

Cheryl Marie Cordeiro, Mid-Sweden 2016

Autumn in mid-Sweden 2016.
Text & Photo © CM Cordeiro, Sweden 2016

The reflections in this post stem as part of a theme I’m currently reading on the democratisation of education, based on literature reads Biesta [1], Leathwood [2], Martinsson [3] and Kalonaityté [4], followed by Lekebjer et al. [5]. Amongst the reads, I and was immediately drawn back to Biesta’s life’s work in academia that revolved around education philosophy, only after he began a decade’s work into teaching physics [6]. Continue reading “Connecting ideas in theoretical physics and the language of education”

The 8th IEEE International Conference on Management of Innovation and Technology (ICMIT2016), Bangkok, Thailand

Cheryl Marie Cordeiro, Chai Kah Hin, ICMIT 2016 conference, Bangkok, Thailand.

To the right, Dr. Chai Kah-Hin, Associate Professor of Industrial and Systems Engineering of the Engineering and Technology Management Division, at the National University of Singapore (NUS), at the 8th IEEE International Conference on Management of Innovation and Technology (ICMIT2016), Bangkok, Thailand. Assoc. Professor Chai is the conference program chair, and in 2014, he was awarded Outstanding Reviewer for Managing Service Quality in the Emerald Literati Network 2014 Awards for Excellence. To the left, Dr. Cheryl Marie Cordeiro, present as session chair to “Service Innovation and Management”, and paper presenter.
Text & Photo © JE Nilsson, CM Cordeiro, Sweden 2016

The 8th IEEE International Conference on Management of Innovation and Technology (ICMIT2016) took place between 19 to 22 September in Bangkok, Thailand. The conference was initiated by the IEEE Engineering Management Society Singapore Chapter in 2000 that sees countries within the region of Southeast-Asia as event host locations. Focusing on the tripronged framework of science, technology and innovation (STI), the eleven tracks of the ICMIT2016 conference provides a platform for insight exchange of the latest developments in the field of innovation and technology management for scholars and practitioners alike. Continue reading “The 8th IEEE International Conference on Management of Innovation and Technology (ICMIT2016), Bangkok, Thailand”

The 26th annual RESER (The European Association for REsearch on SERvices) Conference 2016, Naples, Italy.

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The 26th annual RESER (The European Association for REsearch on SERvices) conference was held from 8 to 10 September in Naples, Italy. RESER was established in 1988 at the time when research in services was just beginning to develop in light of new global economic and social restructuring after the early 1980s recession. The University of Gothenburg had the honour of organising RESER’s 20th annual conference where Patrik and I were part of the main organising committee, and this year, the conference was organised by the University of Naples Federico II, with sessions held at the Congress Center Federico II, via Parthenope. The year’s theme was expressed in the interrogative What’s ahead in service research? New perspectives for business and society. that acted too, as a directive for research and practitioners of the field. Continue reading “The 26th annual RESER (The European Association for REsearch on SERvices) Conference 2016, Naples, Italy.”