Dr. Cheryl M. Cordeiro - Critical discourse analysis applied to the field of international corporate management - Singapore - Sweden

I am currently a Research Fellow at the Centre for International Business Studies, School of Business, Economics and Law at the University of Gothenburg, Sweden.

My research interests focuses on critical systems heuristics applied to the various themes of the field of international business (IB) studies and international relations. The applied areas range from leadership in management and organization to national / regional governance, that includes state governance and political discourses.

My current ongoing research projects include the cultural aspect of a part-globalized and increasingly multi polar world. I am also part of a larger research team that studies the spatial reconfiguration of the automobile industry in Sweden and China.

Background and education:

I was born in Singapore and prior to my doctoral studies in Sweden, I pursued all my academic interests in Singapore.

In 2000 I graduated with two separate Masters degrees, a Master of Science in Information Studies and a Master of Arts in the English Language from two of Asia's top ranking universities, the Nanyang Technological University (NTU) in Singapore and the National University of Singapore (NUS) respectively.

During this time I also had the privilege of representing the Republic of Singapore at the Miss Universe Pageant in 1999, which was held in Trinidad and Tobago. The portfolio also came with goodwill and representative work for the Singapore Tourism Board.

These years were educational in terms of public presentations which in turn led to work in public relations, as well as in the fashion and entertainment industries such as educational TV hosting, TV entertainment shows, modeling and movie offers and contracts.

In a number of articles since 1999 I put forth my view that these more high profile events that take place even on the international fashion scene are splendid platforms for political and business networking opportunities and that Singapore as a nation could benefit from preparing their international representatives in this matter that Singapore anyway invests in and sends abroad.

After 2000, despite that my heart's desire in higher studies was inclined towards the academic discipline of Law, the insight that this might confine my working field to the country of study turned me to my second option on pursuing post-graduate studies in a field that would be globally oriented, that was critical systems discourse applied in the field of International Business and Relations.

To this end, 2002 found me leaving Singapore to pursue a PhD in Gothenburg, Sweden, which city held a number of international corporate head offices that all had a substantial business presences in Singapore and also Asia in general.

On 9th May, 2009, I graduated with a PhD in the field of critical linguistics applied to the study of International Business and managing across cultures, specifically that of Swedish management in Singapore.

Apart from my work which puts me in touch with some of the most interesting and inspirational people out there, I enjoy reading, writing, reflecting on life, cooking and dancing!

There are several channels through which you might get in touch with me, from Facebook to LinkedIn, and not the least, through my personal websites at:

www.cmariec.com
www.cherylmariecordeiro.com

Welcome to my pages!

Cheryl Marie Cordeiro | PhD MSc MA
Cheryl M. Cordeiro-Nilsson (publishing name)


Cheryl Marie Cordeiro




1. Academic Degrees
PhD 2009 Department of Linguistics, University of Gothenburg, Sweden
Title of thesis: Swedish management in Singapore: a discourse analysis study
Masters Degree 2001 Master of Science (Information Studies)
NTU, Nanyang Technological University of Singapore
Masters Degree 2000 Master of Arts (English Language)
NUS, National University of Singapore
Bachelors Degree with Honours 1998 Bachelor of Arts, Honours (2nd Upper Division
NUS, National University of Singapore


2. Faculty Programs
2011 IFP - Faculty Program IESE Business School, University of Navarra, Barcelona, Spain.


3. Academic Honours and Awards
2003 - 2006 Full Time Doctoral Thesis Research Scholarship Anna Ahrenbergs Foundation, Sweden.
2000 Academic Excellence Award The Eurasian Association of Singapore
1998 - 2000 Master of Arts Research Scholarship National University of Singapore
1997 Certificate of Merit for Academic Achievement The Eurasian Association of Singapore
1996 Certificate of Merit for Academic Achievement The Eurasian Association of Singapore
1995 Certificate of Merit for Academic Achievement The Eurasian Association of Singapore
1994 Certificate of Merit for Academic Achievement The Eurasian Association of Singapore
1992 Best in Literature Award Katong Convent Secondary School


4. Publications
4.1 Working Papers
2013 Cordeiro, C. M. Innovation management as emergent and the double helical structure of executive learning and teaching. European Journal of International Management.
2013 Cordeiro, C. M. A transformative systems theory approach to culture: perspectives from quantum physics, psychology and international business.
4.2 Peer Reviewed Articles
2011 Cordeiro-Nilsson, C. M. and Suliman Hawamdeh. Leveraging socio-culturally situated tacit knowledge. Journal of Knowledge Management, vol. 15, issue 1. Emerald Group Publishing Limited, pp 88-103.
2010 Cordeiro-Nilsson, C. M. A discourse analysis study of assimilation and integration of management styles: the case of Swedish managers in Singapore. The New English Teacher, vol. 4.1, January 2010. Assumption University Press, Assumption University of Thailand, pp 13-53.
2009 Cordeiro-Nilsson, C. M. Swedish management in Singapore: a discourse analysis study of the concept of trust between Swedish and Chinese managers in Singapore. The New English Teacher, vol 3.1/ 3.2 January / August 2009, pp82-104. Assumption University Press, Assumption University of Thailand.
2001 Cordeiro-Nilsson, C. M. National Information Infrastructure and the Realization of Singapore IT2000 Initiative. School of Communication and Information, Division of Information Studies, Nanyang Technological University of Singapore (NTU). In: Information Research Journal Vol. 6. No. 2. January 2001. (Master of Science thesis).
4.3 Peer Reviewed Conference Articles
2013 Cordeiro-Nilsson, C. M. Managing heterochronous organization complexities in state governance: the case of Singapore's Total Fertility Rate (TRF), its Baby Bonus Scheme and Singapore Incorporated. European Academy of Management (EURAM) 2013 Conference. Galatasaray University, Istanbul, Turkey.
2013 Cordeiro-Nilsson, C. M. Academy of International Business (AIB) 2013 Conference. Panel contribution. A Yin Yang perspective of culture from the Singapore context.
2012 Cordeiro-Nilsson, C. M. Beyond cultural dimensions, towards new perspectives of the study of culture in International Business: a conceptual review of research strategies and frameworks in western and eastern paradigms. (tentative title, forthcoming). EAMSA 2012 Singapore. 29th Euro-Asia Management Studies Association Annual Conference.
2012 Cordeiro-Nilsson, C. M. Human Capital and Brand Innovation in China: the case of Geely Automobile from 2007 to 2011. ICMIT 2012. 6th International Conference on Management of Innovation and Technology, IEEE Engineering Management Society Singapore. IEEE (Institute of Electrical and Electronics Engineers).
2010 Cordeiro-Nilsson, C.M. Using tacit knowledge in organizational change: a case study of the Swedish model of management in Singapore, Management of Innovation and Technology (ICMIT) 2010 IEEE International Conference, pp 916-921. 2-5 June 2010 Singapore.
2005 Cordeiro, C. M. and Al-Hawamdeh, S. Social cognition theory and discourse analysis as frameworks in accessing implicit knowledge: the case of Swedish organizations in Singapore. In: Proceeds for the International Conference on Knowledge Management (ICKM2005), 27-28 October, 2005, Westin Charlotte, North Carolina. ASIST.
2004 Cordeiro, C. M. SAM/IFSAM VIIth World Congress Management in a world of diversity and change 5-7 July, 2004, Göteborg, Sweden. Some common stereotypes and misconceptions Scandinavian managers experience in Asia. (Pdf file 190 Kb).
2004 Cordeiro, C. M. Prins Bertil Seminar 2004, 10 November 2004, School of Business, Economics and Law, Gothenburg, Sweden. Traits of Success: Common business leadership traits among Swedes working in Singapore. (Pdf file 84 Kb).
2003 Cordeiro, C. M. 10th NIC Intercultural Communication Conference 20-22 November 2003, University of Gothenburg, Sweden.
Language, Culture and Ideology: a content analysis of texts and images in FHM UK and FHM Singapore. (Pdf file 200 Kb).
2002 Cordeiro, C. M. Presentation at the NordTalk Summer School 2002: Using Spoken Language Corpora. Linguistic Feedback in Singapore English. Department of Linguistics, University of Gothenburg. (Pdf file 1 Mb).
4.4 Monographs
2009 Cordeiro-Nilsson, C. M. Swedish management in Singapore: a discourse analysis study. PhD Thesis. Department of Philosophy, Linguistics, and Theory of Science. University of Gothenburg, 2009. To be defended on the 9th of May 2009 at 10:00 AM for the degree of Doctor of Philosophy in Linguistics. Location: Room T 302, Arkeologen, Olof Wijksgatan (Pdf file 4.2 Mb)
2000 Cordeiro, C. M. The Role of Government in the Development of the Information Society in Singapore. School of Communication and Information, Division of Information Studies, Nanyang Technological University of Singapore (NTU).
2000 Cordeiro, C. M. Creating Masculinity: A Linguistic and Visual Semiotic Perspective on the Construction of Masculinity. Department of English Language & Literature. National University of Singapore (NUS). (Master of Arts thesis).
1998 Cordeiro, C. M. The Discourse of Erotic Writings. Department of English Language & Literature. National University of Singapore (NUS). Paper presented at an international conference for Feminism and Women's Literature, Bangkok, Thailand 1999.(Bachelor of Arts, with Honours thesis).
4.5 Articles and Book chapters
2013 Cordeiro-Nilsson, C. M. China's global branding ambitions in its automobile industry. Today's Manager, Issue 1. Singapore Institute of Management, pp 62-69.
2012 Cordeiro-Nilsson, C. M. and Lim, A., 2012. Uniquely Singapore (tentative title, forthcoming. Co-authored with Angeline Lim). YIN YANG: A new perspective on culture, the Inaugural International Conference on Yin Yang Paradigm. Stockholm University School of Business.
2012 Cordeiro-Nilsson, C. M. Brand Managing in China: a perspective from the Chinese automobile industry. Today's Manager-The Next Generation (TM-TNG), Singapore Management Review. Singapore Institute of Management.
2011 Cordeiro-Nilsson, C. M. Developing global minded leadership: a Swedish perspective. Singapore Management Review. Asia Pacific Journal of Management Theory and Practice, vol. 33(2): 5-8.
2006 Cordeiro, C. M. Förtroende över kulturella gränser. Värdet av förtroende. Inga-Lill Johansson, Sten Jönsson, Rolf Solli (eds.) Chapter 14, pp 335-358. Studentliteratur, University of Gothenburg, 2006. (Pdf file, Eng.), (Pdf file, Sv.)
2005 Cordeiro, C. M. and Al-Hawamdeh, S. National Information Infrastructure. In: Introducing Information Management: An Information Research Reader, Elena Maceviciüté and T.D. Wilson (Eds.) London: Facet. August 2005. 256pp ISBN 1-85604-561-7
2004 Cordeiro, C. M. Today, Thursday April 22, 2004. Marketing with charm and wit: the Miss Universe Pageant is a splendid opportunity to sell Singapore. (Pdf file 1 Mb).
2003 Cordeiro, C. M. Breaking Through the Cultural Great Wall. Sweden Today
22nd Year, No. 4, 2003, pp 4-5. (Pdf file 90 Kb).
2003 Cordeiro, C. M. Reason in Her Madness: A Perspective of Feminine Rationality. Department of Linguistics. University of Gothenburg. (Pdf file 150 Kb).
2002 Cordeiro, C. M. Pragmatics and Point of View: Gender and Stereotype of the 'Career Woman' in the Singapore News. Department of Linguistics. University of Gothenburg.
2001 Cordeiro, C. M. Having the globe in my hand, An informal account of the Miss Universe Pageant 1999 in Trinidad and Tobago. In: Singapore Libraries Bulletin, Vol.10 No.1 March 2000 (mirrored)
1997 Cordeiro, C. M. An Analysis of a Quarrel Involving a Clash of Negative Face (Using Brown & Levinson's 'Concept of Face'). Department of English Language & Literature. National University of Singapore (NUS).
1996 Cordeiro, C. M. The Yogacaran Theory of Mind. Department of Philosophy. National University of Singapore (NUS).
1995 Cordeiro, C. M. The Republic Book 5 on Knowledge and Beliefs. Reading on Julia Anna's Belief, Knowledge and Understanding. Department of Philosophy. National University of Singapore (NUS).


4.6 Online Articles

A Birds-Eye-View of SINGAPORE

CRITICAL DISCOURSE Analysis

Cross Disciplinary Thinking from QUANTUM to FREUD

Globalized KNOWLEDGE ECONOMY

HISTORY reflected in today's BUSINESS LANDSCAPE

International EVENTS and Conferences

LEADERSHIP

MANAGEMENT Sketch BOOK

Migrating CORPORATE Values

Visual SEMIOTICS


5. Research interests
  • Critical discourse analysis, systemics functional linguistics
  • Corporate culture and knowledge transfer
  • International Business


6. Academic Work Experience
2010 - current Research Fellow Centre for International Business Studies, CIBS, School of Business, Economics and Law, University of Gothenburg, Sweden.
2012 Paper Review committee. Session Chair. ICMIT 2012, 6th International Conference on Management of Innovation and Technology, IEEE Engineering Management Society Singapore.
2010 Paper Review committee. Session Chair. ICMIT 2010, 5th International Conference on Management of Innovation and Technology, IEEE Engineering Management Society Singapore.
2010 Organizing Committee. Publication and event management. European Association for Research on Services, RESER, Conference.
November 2008 Singapore Financial Literacy study, interviews and report preparation. National Institute of Education (NIE, Singapore). CITI-NIE Financial Literacy Hub, NIE's Financial Literacy program, Humanities & Social Studies Education.
Spring 2004 Lecturer, International Management and Communication
Department of Philosophy, Linguistics and Theory of Science. University of Gothenburg.
February - March 2002 Educational Series Co-host, Explorer Series, Marine Biological Education Star waves TV, Singapore
November 2001 - February 2002 Lecturer

Programme: Bachelor of Multimedia Studies
Program level: Undergraduate Programme
Course Title: COMM11005 - Introduction to Communication and Culture

Programme: Master of Electronic Commerce
Program level: Postgraduate Programme
Course Title: COMM20036 - Information, Culture and Communication

Hartford Management Centre, Singapore (Central Queensland University, Australia)
January - April 2001 Sengkang Secondary School.
Subject: English language and literature
Ministry of Education
Singapore
July 2000 - Committee Member (Mentor) - EA Mentorship Programme Eurasian Association of Singapore, Singapore


7. Corporate Work
August 2010 - April 2013 Key Account Manager (Volvo, Volvo Cars, SKF) School of Executive Education AB, GU Holding, University of Gothenburg, Sweden.
May 2010 - October 2010 Executive Organizing Committee European Association for Research on Services (RESER) 20th Anniversary Conference. School of Business, Economics and Law, University of Gothenburg, Sweden.
September - October 2001 Communications Senior Executive National Kidney Foundation of Singapore, Singapore. Children's Medical Fund Project Launch
November 2000 - January 2001 Vice President, Business Development Looque International Pte Ltd, 8 Temasek Boulevard, #32-03 Suntec Tower 3, Singapore 038988
Aug 2000 - November 2000 Senior Executive,
Business Communications
SIMTech, Singapore Institute of Manufacturing Technology
  • PE21 Exhibition project group
  • Globaltronics 2000
  • Corporate profile marketing
  • Public Relations Team


8. Public and Publicity Work
April - August 2001 Brand New Towkay Dream Forest Productions for Channel 5, MediaCorp TV, Singapore
February - April 2001 One Leg Kicking Zhao Wei Films Pte Ltd, 22 Scotts Road, Singapore 228221
April 1999 - April 2000 Miss Singapore Universe 1999
Delegate of the Republic of Singapore to the 1999 Miss Universe Pageant in Trinidad and Tobago
Miss Universe Organization L.P., LLLP, Donald J. Trump and National Broadcasting Company, Inc. (NBC) partnership.
November 1999 Delegate to Japan, Singapore-Japan Tourism Promotion Singapore Tourism Board


9. Languages

English (First Language, Academic language degree: Master of Arts, English Language, Singapore.)
Mandarin (Second language, Singapore)
Swedish (PhD Dept. of Linguistics, University of Gothenburg, Sweden)