26-28 Jun. EURAM 2019 Conference, Lisbon, Portugal

Paper presentation at EURAM 2019, SIG12 Research Methods and Research Practice at ISCTE – Lisbon University Institute, Lisbon, Portugal.
Text & Photo © JE Nilsson & CM Cordeiro 2019

The annual conference for the European Academy of Management, EURAM 2019, took place between 26 to 28 June in the beautiful historic city of Lisbon in Portugal. EURAM was founded in 2001 and today has members from more than 49 countries around the globe. This year’s theme, “Exploring the future of management” [EURAM 2019 Conference Program PDF] saw a high degree of involvement with more than 1700 paper submissions on a variety of management themes that were organized in 14 Special Interest Groups (SIGs).

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In search of China produced red wines: International wine pavilions, the 100th China Food & Drinks Fair (CFDF) spring fair 2019, Chengdu, China

Headed for the international trading pavilions for wine, at the 100th China Food & Drinks Fair (CFDF) spring fair 2019, Chengdu, China.
Text & Photo © CM Cordeiro 2019

One of the oldest and largest international food fair, the China Food and Drinks Fair (CFDF) saw its 100th anniversary this year held in Chengdu, China. The exhibition was held in two parts. The first event, the Táo IWSS (International Wine & Spirits Show) took place from 17 to 20 March 2019. This event had decentralized locations, held at the hotels Shangri-La and Kempinski in Chengdu. In 2018, this 4 day trade-only show exclusive for wine, spirits and beers sector had 15 pavilions showcasing both renowned and emerging international wine-producing countries and regions that included China. 32 innovation events with industry keynote speakers were held with specific themes. A total of 80 000 traders gathered in this 4 day event in 2018, with the Shangri-La hotel in Chengdu housing more than 600 exhibitors and the Kempinski hotel housing more than 500 exhibitors. The second event, the 100th CFDF took place from 21 to 23 March 2019 at the Chengdu Western China International Expo City.

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Food packaging and technology: The 100th China Food & Drinks Fair (CFDF) spring fair 2019, Chengdu, China

At the food and food technology halls 1-3 at the 100th China Food & Drinks Fair (CFDF) spring fair 2019, Chengdu, China.
Text & Photo © M Svorken, CM Cordeiro 2019

With a population that is 18.41% of total world population, China ranks top of the list of countries and dependencies by population [1]. Standing on the exhibition grounds, in the midst of the CFDF 100th spring fair in Chengdu, you certainly feel as stardust, that make part of the constellation of individuals moving through just this one fair. The vast spaces and large numbers of individuals walking by, easily masks one of the country’s upcoming significant challenges, which is a decline in birth rate and an increase in life expectancy [2]. As such, the upcoming domestic issues for the country is one that needs multiple levels and time-frames of strategic policy planning that includes food, agriculture and technology.

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Intelligent packaging at the Táo IWSS (International Wine & Spirits Show), 17-20 March, Shangri-La Hotel, Chengdu, China 2019

At the Táo IWSS (International Wine & Spirits Show), 17-20 March, Shangri-La, Chengdu, China 2019
Text & Photo © CM Cordeiro 2019

The 2019 Táo IWSS (International Wine & Spirits Show) took place from 17-20 March in Chengdu, China. It was a 4-day trade-only event of the 100th CFDF (China Food and Drinks Fair), where exhibitors move from showcasing at hotels to the Chengdu Western China International Expo City from 21-23 March. In 2018, Táo IWSS had 15 pavilions between the Kempinski hotel and the Shangri-La hotel housing exhibitors from both renowned and emerging wine-producing countries and regions, including China. Record trade visitors were documented in 2018 with over 550 international and domestic exhibitors at the Kempinski hotel, and over 600 exhibitors in Shangri-La hotel. There were over 80,000 trade buyers from China alone to the Táo IWSS in 2018.

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Liability of outsidership: The example of Norwegian produced fish for Norway

The Norwegian farmed Atlamtic Salmon is one of Norway’s favourite fish, if fish were chosen at all for a meal in Norway.
Text by CM Cordeiro & Photo © Nofima, 2019

It was a gathering of about 30 international individuals who had moved to Tromsø for various purposes. I was born in tropical Singapore and had moved to the Swedish west coast when I was 26 years old to pursue a doctoral degree in applied linguistics at the University of Gothenburg in Sweden. The intention back in 2002 when I landed in Sweden was to go back to Southeast-Asia to continue teaching and research at a university based in the region, but as life flows have it, that was not to be. At just about the time when I had acquired good enough Swedish to order food so that it comes as I had ordered it (in my early years in Sweden, I had tried ordering blueberry ice-cream and got instead some warm water in a glass), I received confirmation of a research position in Northern Norway, with geocoordinates even farther than what I initially thought was wintry Sweden. So, seated around me in the room for this international gathering in the Arctic Circle city of Tromsø were fellow internationals. and about 12 Norwegians, some of whom were born in the county of Troms or who had immediate family members who lived in Troms.

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Book chapter publications, edited series

Chapter 12 An Integral Theory approach to the feedback system in supervising doctoral students in the Nordic higher education context

Reference Cordeiro, C.M. (2019). An Integral Theory approach to the feedback system in supervising doctoral students in the Nordic higher education context. In V. Bohac Clarke (ed), Integral Theory and Transdisciplinary Action Research in Education, pp. 271-286. Foreword by Ken Wilber. Hershey, PA: IGI Global. doi: 10.4018/978-1-5225-5873-6

AbstractFeedback giving makes an important part in the context of higher education thesis writing, in particular, doctoral thesis writing supervision. In the past decade, European level standardization higher education policies have encouraged a pedagogy paradigm shift towards a more student-centered learning approach. Within the Nordic context of higher education, feedback giving from supervisor to student has often been studied from the perspective of the supervisor, as a small part of the overall doctoral degree program. This study uses findings from foundational pedagogy literature in the field of Nordic pedagogy studies in combination with empirical data findings from interviews, and maps elements of the doctoral thesis writing feedback system from an integral pluralism approach. The integral model of a feedback system to a doctoral thesis supervision is novel for the Nordic pedagogy literature and it is meant as complement to the current canon of literature on Nordic pedagogy.

Chapter 16 Negotiating with managers from Singapore

Reference Cordeiro, C. M. (2019) Negotiating with managers from Singapore. In, Mohammad Ayub Khan and Noam Ebner (eds), The Palgrave Handbook of Cross-Cultural Business Negotiation. Palgrave Macmillan, pp. 353-381. eBook ISBN 978-3-030-00277-0, doi 10.1007/978-3-030-00277-0

Abstract This chapter focuses on the Singaporean negotiation style and the practical approaches one could take when negotiating in the Singapore context. The Singaporean negotiator’s mindset, whilst individual, remains embedded in and shaped by the discourse contexts of the Singapore government (‘The Singapore Way’), and its business environment that is shaped by forces of regionalization and globalization. Singapore’s multiracial, multilingual background provides a unique business environment that together with its geolocation, places the country at the heart of an increasingly interconnected Asia and Southeast-Asia. The central theory espoused in this study is based in functional grammar that views language as a social semiotic, as a tool for semogenesis or meaning-making. Language is an inherent feature of the human faculty, where most social functions are communicated and acted upon through language-in-use, across various forms of negotiations. Semogenesis and the communication of meaning is central to successful negotiations. Taking as case examples respondents from the Singapore business community as well as prominent individuals serving in the Singapore government, this study uses language as a theory and framework of meaning-making to uncover the mind-set of the Singapore negotiator, studied in relation to the supporting contexts of the Singapore business environment. Rather than a normative, static cultural-dimensions construct approach that tends to perpetuate cultural stereotypes, this study illustrates how the complexity of interaction in the Singapore business environment generates a Singaporean approach to negotiation that is far more nuanced in nature. The empirical findings in this study illustrate how the Singapore negotiator tends towards dialogic thinking, defined as the capacity and ability to reconcile two opposing points of argumentation where both points of view might both be true and false at the same time, depending on context of application. The Singaporean negotiating style seems to reflect the ability for pluralistic thinking and taking on multiple perspectives in a single negotiation context. This pluralistic perspectivising is presented in a four-quadrant model called the Negotiation Semogenesis System based on a functional grammar approach towards a holistic framework in the study of negotiations.

Chapter 5 On the basis of the Uppsala model: Evolution of European research models and frameworks.

Reference Cordeiro, C. M. (2019). On the basis of the Uppsala model: Evolution of European research models and frameworks. In, Gabriele Suder, Monica Riviere and Johan Lindeque (Eds), The Routledge Companion to European Business. London: Routledge, pp. 55-68. ISBN: 978- 1- 138- 22658- 6 (hbk) | ISBN: 978- 1- 315- 39730- 6 (ebk)

Abstract, chapter 5 Chapter 5 presents readers with an overview of current research frameworks and models used in the study of firm internationalization (that encompasses regionalization) processes, and illustrate an evolution of the knowledge / thought paradigm towards future applications and use of these models in future studies of organization processes in the European business environment. In particular the chapter traces the elements of the Uppsala model (UM) of firm internationalization in thought evolution, illustrating how the elements of firm internationalization might be more comprehensively and dynamically applied to the European business context.

Abstract, book “International Business is a well-established research field, in which regionalisation has recently gained significant prominence. Europe comprises marketplaces characterised by unique patterns of highly advanced economic integration. No other marketplace in the world has progressed to the same levels of harmonisation across sovereign countries and economies. European Business is a subject in its own right with its own research momentum. Contemporary research evidences that firms view Europe as a challenging, mostly – yet not entirely – mature market location. Yet this location, often seen from a multi-country perspective, is subject to complexities revealing strategic corporate strengths and weaknesses. Theory, concepts and models known from International Business hence often vary in their applicability and relevance in this business environment. This comprehensive reference volume brings together a global team of contributors to analyse and overview the key issues, themes and phenomena that affect business in Europe. With interdisciplinary perspectives, the book covers crucial themes that any European Business research needs to acknowledge, including business cultures and identity, entrepreneurship and innovation, M&A and institutional trends, European HRM, migration, climate change issues, Brexit, and more. The selection of authors, from 17 countries worldwide, reflects the international scope of this research field and its agenda. A unique resource, this book provides an essential guide to researchers, research students and scholars of business and the social sciences, as well as the informed business community.” (Suder, Riviere and Lindeque, 2019)


Chapter [Intech Open] Toward a Systems Perspective of Culture and Communication in the Field of International Business Studies

Reference
Cordeiro, C. M. (2018). Toward a Systems Perspective of Culture and Communication in the Field of International Business Studies. In Anamaria Berea (ed), A Complex Systems Perspective of Communication from Cells to Societies [Online First], IntechOpen, DOI: 10.5772/intechopen.82179.

Abstract Biology and culture co-evolve, affecting collective social behaviors in the way we interact with others and with our environment. The working assumption in this study is that biology and culture provide the environment in which individuals interact/communicate. Human communication is thus both created and circumscribed by culture. Cultural values differ between different groups of individuals. This relativity in culture is illustrated by various social artifacts and resulting differences in socio-communicative behaviors that often leads to miscommunication between individuals of different cultures. This inherent relativity of culture has also posed a methodological challenge for researchers who study culture and thus communication management, particularly within the field of international business (IB) studies, where transactional behavior makes up for much of human behavior. Global challenges and a changing business environment due to converging technological platforms place increasing pressure on the need to revisit the cultural dimensions construct. The aim of this chapter is to give readers an overview of current frameworks of how culture is studied within the field of IB and how this perspective can be broadened with ideas drawn from other disciplines including social-biology, quantum theoretical physics and psychology. It revisits current culture research strategies and suggests a model in which relativity in culture can be addressed through a systems perspective of research.

Chapter 6 Framing of National Image in a Climate of Socio-Political Uncertainty: A Study of IKEA and Volvo Car Corporation in Swedish and Russian News Media

Reference Lindström, N. B., & Cordeiro, C. M. (2018). Framing of national image in a climate of socio-political uncertainty: A study of IKEA and Volvo Car Corporation in Swedish and Russian news media. In O. Karnaukhova, A. Udovikina, & B. Christiansen (eds), Economic and Geopolitical Perspectives of the Commonwealth of Independent States and Eurasia, pp. 137-156. Hershey, PA: IGI Global. doi:10.4018/978-1-5225-3264-4.ch006

Abstract The climate ripple of socio-political relations between countries can be seen to directly influence trading and international business relations. Discourse within the socio-political realms reflects in discourse within the economic realms. A common channel through which such perspectives are mediated between the political realms, corporate relations, and public opinion is the news media, both traditional and new, such as social media and Internet publishing. This chapter examines and compares how major business newspapers in Sweden, Dagens Industry (DI), and two business newspapers in Russia, Kommersant (Ъ-Газета – Коммерсантъ) and RBC (РБК) represent Sweden’s national image between 2014-2015, a period of uncertain socio-political relations between Russia and the Nordic Eurasian states, in particular, Sweden, in the process of the annexation of Crimea by the Russian Federation in 2014.

Chapter 14 Positioning Theoretical Perspective in Academic Writing: Teaching Culture Theory in International Business Studies in the Context of Industry 4.0

Reference Cordeiro, C. M. (2018). Positioning theoretical perspective in academic writing: Teaching culture theory in International Business studies in the context of Industry 4.0. In R. Brunet-Thornton, & F. Martinez (eds), Analyzing the Impacts of Industry 4.0 in Modern Business Environments, pp. 283-303. Hershey, PA: IGI Global. doi:10.4018/978-1-5225-3468-6.ch014

Abtract A main challenge for academic writing for students at master thesis level is to find the right perspective from which to launch the argument of the thesis. In the context of international business (IB) studies, the eclectic theoretical paradigm of the field offers students myriad frameworks from which to frame their research questions. The purpose of this chapter is to illustrate how perspective in academic writing can be taught and learnt in a systematic manner. Taking the example of the teaching of culture theory in international business (IB) studies, this chapter illustrates how the deictic or “pointer” function of the pronoun system in language can be used to help perspective research position and research design.

Chapter 7 Work Engagement in the Era of Industry 4.0: Mapping Perspectives and Knowledge in E-Strategy Implementation

Reference Cordeiro, C. M. (2017). Work Engagement in the Era of Industry 4.0: Mapping Perspectives and Knowledge in E-Strategy Implementation. In B. Christiansen & Ü. Yüksel (eds), Technological Integration as a Catalyst for Industrial Development and Economic Growth. Hershey, PA: Business Science Reference, pp 189-206. doi: 10.4018/978-1-5225-2319-2

Abstract Understanding the human factor becomes increasingly important in technological innovation processes. To that end, different types of knowledges are needed in order to build a more engaging work environment for future productivity. This chapter brings theoretical and empirical insight into the processes of developing software tools for computer-supported cooperative work (CSCW), enhanced for cross-departmental functionality in a European founded multinational enterprise (MNE). Working with the assumption that knowledges are obtained via different perspectives, the deictic function of Pronouns is applied in the Götheborg IV (G4) model. The model shows how relative perspectives can be defined and applied in a systematic manner towards an understanding of greater work engagement for future human capital productivity. Three departments with global operations in a European enterprise is studied in how they manage human capital productivity in relation to technological advancements.

Chapter 10 Relativity in Perspective in Culture Theories: The Götheborg IV Model

Reference Cordeiro, C. M. (2017). Relativity in Perspective in Culture Theories: The Götheborg IV Model. In B. Christiansen & H.C. Chandan (eds), Handbook of Research on Organizational Culture and Diversity in the Modern Workforce. Hershey, PA: Business Science Reference, pp 217-238. doi: 10.4018/978-1-5225-2250-8

Abstract Changing business environments due to the influence of technological advances have increased aware- ness amongst scholars and practitioners for a need to re-perspectivise culture beyond the normative dimensional construct. This chapter discusses the relative perspectives of culture in the dimensional and emergent theoretical frameworks. The purpose is to reconcile the two frameworks towards a ho- listic perspective of the study of culture in the field of international business studies. In illustration of how both frameworks are needed in order to understand human behaviour in the era of Industry 4.0, the processes of firm globalisation are discussed in relation to the elements of the Uppsala model and the Götheborg IV model. This chapter provides readers with a novel means of conceptualising culture beyond the dimensional construct. The model presented in this chapter can be used to help identify gaps in knowledge with regards to culture in organisation management. Practitioners are invited to apply the model supplied in this chapter to their consultative work where applicable.

Chapter 4 Perspectives in Managing State Global Competitiveness: Singapore and the Götheborg IV Model

Reference Cordeiro, C. M. (2017). Perspectives in Managing State Global Competitiveness: Singapore and the Götheborg IV Model. In B. Christiansen & G. Koc (eds), Transcontinental Strategies for Industrial Development and Economic Growth. Hershey, PA: Business Science Reference, pp 58-78. doi: 10.4018/978-1-5225-2160-0

Abstract Singapore ranks second after Switzerland in the Global Competitiveness Index 2015/6, placing it ahead of some advanced economies of the Nordic region. Singapore’s development model has been studied mostly from an economic perspective in specific socio-political contexts. Part of the Singapore gover- nance strategy in managing its differential (heterochronic) developmental complexity at domestic and international levels is through its national discourses. These national discourses are multileveled and targeted at different spheres of influence. This chapter brings a complementary language in interna- tional business perspective with theoretical foundations in biological evolution theory applied to state governance. It uses a four-quadrant Götheborg IV model of visualization, illustrating how Singapore’s national discourses act in dialogic complementarity, bolstering state competitiveness. It shows how state development complexity is managed in Singapore’s current vision of a Smart Nation, with its ambition of becoming a global first in future living in the global circular economy.

Chapter 11 The Götheborg IV (G4) Model and the Function of Language in the Globalization Process of the Firm: The Case of Swedish MNEs.

Reference Cordeiro, C. M. (2016). The Gotheborg IV (G4) Model and the Function of Language in the Globalization Process of the Firm: The Case of Swedish MNEs. In M. Khan (ed.), Multinational Enterprise Management Strategies in Developing Countries (pp. 215-236). Hershey, PA: Business Science Reference. doi:10.4018/978-1-5225-0276-0.ch011

Abstract This chapter contributes to the theory of a firm’s globalization processes reflected in the Uppsala Globalization Process Model (UGPM). The Gotheborg IV (G4) model is introduced, mapping the knowledge zones of the UGPM in a four quadrant axis model. Using language in its meta-capacity as theory and framework of analysis the G4 model makes a distinction between the words ‘enterprise’ (Hn) and ‘subsidiary’ (H1), addressing the core features of firm globalization with geographically dispersed foreign subsidiaries and globally coordinated activities of manufacturing, sourcing and R&D capabilities. With the distinction between Hn and H1, the G4 model is able to present eight perspectives of the globalization process from interior and exterior to the enterprise and subsidiary. As method, this chapter will show how using the G4 model results in a richer analysis and findings from qualitative data. In this study Swedish top-level managers working in Asia show how they foster an organization culture of continuous learning and change that supports the MNE’s globalization efforts.

Chapter 12 Chinese Wisdom, World Quality: A Visual Semiotic Analysis of China’s “Zou Xiang Shi Jie” (Going Global).

Reference Cordeiro, C. M. (2016). Chinese Wisdom, World Quality: A Visual Semiotic Analysis of China’s “Zou Xiang Shi Jie” (Going Global). In M. Khan (ed.), Multinational Enterprise Management Strategies in Developing Countries (pp. 237-259). Hershey, PA: Business Science Reference. doi:10.4018/978-1-5225-0276-0.ch012

Abstract The typical feature of emergent economies is a slow, apparent transformation from being predominantly a home base of Foreign Direct Investments (FDI) to becoming more home markets for various firms that expand internationally. In this aspect, China differs from its Asian forerunners. Without question, the most rapid development in recent decades within East Asia and the global economy as a whole is the (re-)emergence of China. While most studies on growth strategies for multinational corporations from emerging economies come from the perspective of economic strategies in international business, this study offers a novel perspective by using visual semiotics as a framework of study and analysis of data. It uses theories of social semiotics borne of the traditions of linguistics to conduct a systematic analysis of the representations of China’s desire to go global with their automobile industry. The company in focus is China’s Zhejiang Geely Holding Group (Geely) in the years between 2007 to 2011, just prior to an after its acquisition of Volvo Car Corporation (VCC).

Torskefiskkonferansen 2018 Tromsø, Norway

At Torskefiskkonferansen 2018, I had the opportunity to meet and speak with Jarle Aarbakke, Norwegian politician with the Labour Party and current Deputy Mayor of Tromsø. He is also Professor Emeritus in Pharmacology (Medicine) at the Department of Medical Biology at the Faculty of Medicine at the University of Tromsø (UiT) and formerly served as Chancellor of UiT and the Higher Education Council. Mayor Jarle Aarbakke opened Torskefiskkonferansen 2018 with a Welcome Speech.
Text & Photo © CM Cordeiro 2018

Hosted by the Norwegian Seafood Council [1] who has its headquarters in the city known as Paris of the North, Torskefiskkonferansen 2018 was held in Tromsø, Norway, on Thursday, 18 Oct. 2018 at Clarion Hotel, The Edge. An important annual event for the cod fish industry sector of Norway, this year’s working theme for the conference was “Torskefisk (Cod Fish) goes global!”. The purpose of the event was to provide a platform for the industry as well as academics to exchange knowledge and views on the continued development of the Norwegian cod fish industry and its position in global markets.

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New publication, Oct 2018

Title

Language as heteroglot: The bridging qualities of Swedish-English (SweE) and Singapore Colloquial English (SCE) in cross-cultural working environments

Abstract

Purpose

The purpose of this paper is to reframe the role and function of perceived “bad English” in an international business (IB) context to illustrate that “bad English” could in fact facilitate cross-cultural communication in individuals who do not have English as first language.

Design/methodology/approach

This study uses the Bakhtinian concept of heteroglossia as a theoretical framework. For the method of analysis, applied linguistics is used in particular through the lens of systemic functional linguistics (SFL) as discourse analysis method to analyze transcribed interview texts. Data collection is via long interviews with 33 top level managers in Swedish managed organizations in Singapore offices.

Findings

The study illustrates, through respondent interviews and discourse analysis, that perceived “bad English” could help facilitate communication across cultures in a cross-cultural working context. The study also shows how different individuals, depending on personal experience and cultural background, employ different means to navigate and manage language differences at work. Continue reading “New publication, Oct 2018”

The 28th annual RESER (European Association for REsearch on SERvices) 2018 conference dinner, Gothenburg, Sweden

At Skansen Kronan for the RESER 2018 conference dinner.
Text & Photo © JE Nilsson, CM Cordeiro 2018

The 28th annual RESER (European Association for REsearch on SERvices) conference took place this year from 20 to 22 Sep. in Gothenburg, Sweden. We had a total of 87 registered participants with some colleagues flying in from as far as China and Japan. This year, the conference was jointly hosted by The School of Business, Economics and Law at the University of Gothenburg (HGU), and Chalmers University of Technology.

The RESER conferences of 2010 and 2018 are special for me because the events seem to nicely bracket my career at HGU. My role at HGU spanned between executive management and research, where I began by being part of the RESER 2010 conference organizing and scientific committee. I find it surreal that organizing RESER 2018 and meeting with RESER colleagues is also one of the last memories that I bring with me about the Business School before moving on to join Nofima, the Norwegian Institute of Food, Fisheries and Aquaculture Research as Market Scientist at the Centre for Marketing Research located at its headquarters in Tromsø, Norway.

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The 9th International Research Meeting in Business and Management, IRMBAM-2018, Nice, France

At the 9th International Research Meeting in Business and Management (IRMBAM-2018) conference held at the IPAG Business School in Nice, France from 5 to 7 July 2018.
Text & Photo © JE Nilsson, CM Cordeiro 2018

The annual 9th International Research Meeting in Business and Management (IRMBAM-2018) was held from 5 to 7 of July in the beautiful French Riviera city of Nice. The conference was jointly organized by an international coalition of the IPAG Business School of France, South Champagne Business School of France, the Telfer School of Management at the University of Ottawa, Canada, the University of Bern of Switzerland, and University of Nice Sophia Antipolis of France. The conference had 15 tracks covering a broad range of topics in economics, management and international business. Notable keynote speakers to this year’s conference in the field of management and entrepreneurship include, Professor David Allen from Neeley School of Business at the Texas Christian University located in Forth Worth, Texas, USA, and Professor Shaker Zahra from the Carlson School of Management, University of Minnesota, USA.

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