Dr. Cheryl M. Cordeiro- Critical discourse analysis applied to the field of international corporate management - Singapore - Sweden

Dr. Cheryl M. Cordeiro

Life in Singapore

Pursued all academic interests in Singapore, of which the post-graduate years were founded in two separate disciplines.

In 2000, graduated with two separate Masters Degrees:

(i) Master of Science in Information Studies at the Nanyang Technological University (NTU) in Singapore

(ii) Master of Arts in the English Language at the National University of Singapore (NUS).

In 1999, represented the Republic of Singapore at the Miss Universe Pageant in Trinidad and Tobago. With this came a variety of film, educational TV, media, and ambassadorial work for the Singapore Tourism Board.

Life in Sweden

In 2002, moved from Singapore to Sweden in order to pursue a PhD in Gothenburg, where a number of international corporate head offices were located that all had a substantial business presence in Singapore and also Asia in general.

In 2009, graduated with a PhD in applied critical linguistics from the faculty of humanities at the University of Gothenburg, with a cross-disciplinary thesis entitled, Swedish management in Singapore: a discourse analysis study, looking particularly into the concepts of assimilation, integration and hierarchy, at top management levels of Swedish-Asian corporations in Singapore.

Currently a Research Fellow at the Centre for International Business Studies (CIBS), School of Business, Economics and Law at the University of Gothenburg, Sweden. Evolving research interests, that is characterised by a wider systemics perspective to processes and happenings at the intersections of language, management and organization, situated in the broader field of IB.

Research projects involved are focused on the cultural aspects of a part-globalized and increasingly multipolar world, contributing to the larger CIBS research efforts at following and understanding the spatial reconfiguration of the global automobile industry, in particular Sweden and China.

2014, researching the future implications of increasing Asian-Swedish cooperation within the field of international business, funded by the Anna Ahrenberg Foundation.

This project is aligned with the 400 years anniversary of the city of Gothenburg in 2021, and falls under the broad category of Kunskap Göteborg 2021 initiated by city representatives of Gothenburg, Göteborg & Co, University of Gothenburg and Chalmers University of Technology.

Cheryl Marie Cordeiro | PhD MSc MA
www.cherylmariecordeiro.com

As a way of staying in contact with family and friends I also maintain a personal blog page at www.cmariec.com.


Cheryl Marie Cordeiro




1. Academic Degrees
PhD 2009 Department of Linguistics, University of Gothenburg, Sweden
Title of thesis: Swedish management in Singapore: a discourse analysis study
Masters Degree 2001 Master of Science (Information Studies)
Nanyang Technological University of Singapore (NTU)
Masters Degree 2000 Master of Arts (English Language)
National University of Singapore (NUS)
Bachelors Degree with Honours 1998 Bachelor of Arts, Honours (2nd Upper Division
National University of Singapore (NUS)


2. Faculty Programs
2011 IFP - Faculty Program IESE Business School, University of Navarra, Barcelona, Spain.


3. Academic Honours and Awards
2014Research grant: Developing Asian- Western Swedish business relations in the wake of the East Indiaman Gotheborg III.Anna Ahrenberg Foundation, Sweden
2003 - 2006 Full Time Doctoral Thesis Research Scholarship Anna Ahrenberg Foundation, Sweden.
2000 Academic Excellence Award The Eurasian Association of Singapore
1998 - 2000 Master of Arts Research Scholarship National University of Singapore (NUS)


4. Publications
4.1 Working Papers
2014 Cordeiro, C. M. Swedish-Chinese trade relations from the 1700s onwards till modernity. The study is based on narratives of individual pioneers in combination with a historical perspective to focus on the relations between the twin-sister cities of Gothenburg and Shanghai, its possibilities and implications for the future. Publications coincide with the 400 years anniversary of the city of Gothenburg in 2021. Funded by the Anna Ahrenberg Foundation, under the Kunskap Göteborg 2021 Research Initiative, a collaborative work between the city council of Gothenburg, Göteborg & Co., the University of Gothenburg and Chalmers University of Technology, Sweden.
4.2 Peer Reviewed Articles
2014 Cordeiro, C. M. Navigating the dual structure of world history: Sweden's trade relations with China from the 18th century, Review (Fernand Braudel Center), Fernand Braudel Center, Research Foundation of SUNY, Binghamton University, New York, USA. (Forthcoming).
2014 Cordeiro, C.M. 2014. Managing heterochronous socio-economic development: investigating the concurrent duo discourses of Singapore's 'Total Fertility Rate (TFR)' and 'Singapore Incorporated'. International Journal of Governance, 4(1):88-121.
2011 Cordeiro-Nilsson, C. M. and Suliman Hawamdeh. Leveraging socio-culturally situated tacit knowledge. Journal of Knowledge Management, vol. 15, issue 1. Emerald Group Publishing Limited, pp 88-103.
2010 Cordeiro-Nilsson, C. M. A discourse analysis study of assimilation and integration of management styles: the case of Swedish managers in Singapore. The New English Teacher, vol. 4.1, January 2010. Assumption University Press, Assumption University of Thailand, pp 13-53.
2009 Cordeiro-Nilsson, C. M. Swedish management in Singapore: a discourse analysis study of the concept of trust between Swedish and Chinese managers in Singapore. The New English Teacher, vol 3.1/ 3.2 January / August 2009, pp82-104. Assumption University Press, Assumption University of Thailand.
2001 Cordeiro-Nilsson, C. M. National Information Infrastructure and the Realization of Singapore IT2000 Initiative. School of Communication and Information, Division of Information Studies, Nanyang Technological University of Singapore (NTU). In: Information Research Journal Vol. 6. No. 2. January 2001. (Master of Science thesis).
4.3 Peer Reviewed Conference Articles
2014 Cordeiro, C. M. Innovation, organization transformation and human resource management: a discourse analysis study of Swedish managers in Singapore. Paper presented at the ICMIT 2014, 7th International Conference on Management of Innovation and Technology, IEEE Engineering Management Society Singapore. IEEE (Institute of Electrical and Electronics Engineers). 23-25 September 2014, National University of Singapore (NUS), Singapore.
(PowerPoint in Pdf format 6.5 Mb)
2014 Cordeiro, C. M. Navigating the dual structure of world history: Sweden's trade relations with China from the 18th century. Paper presented at the 8th China Goes Global Conference 2014, at Shanghai Jiaotong University & KEDGE Business School. 19 - 21 Aug. Shanghai, China.
(PowerPoint in Pdf format 11.5 Mb)
2014 Cordeiro, C. M. "A common DNA". EU-ASEAN relations as actors in regional integration. Paper presented at the European Integration in Swedish Economic Research, Swedish Network for European Studies in Economics and Business (SNEE) Conference 2014. 20-23 May, Mölle, Sweden.
(PowerPoint in Pdf format 4.7 Mb)
2013 Cordeiro-Nilsson, C. M. Managing heterochronous organization complexities in state governance: the case of Singapore's Total Fertility Rate (TRF), its Baby Bonus Scheme and Singapore Incorporated. European Academy of Management (EURAM) 2013 Conference. Galatasaray University, Istanbul, Turkey.
2013 Cordeiro-Nilsson, C. M. Academy of International Business (AIB) 2013 Conference. Panel contribution. A Yin Yang perspective of culture from the Singapore context.
2012 Cordeiro-Nilsson, C. M. Beyond cultural dimensions, towards new perspectives of the study of culture in International Business: a conceptual review of research strategies and frameworks in western and eastern paradigms. EAMSA 2012 Singapore. 29th Euro-Asia Management Studies Association Annual Conference.
2012 Cordeiro-Nilsson, C. M. Human Capital and Brand Innovation in China: the case of Geely Automobile from 2007 to 2011. ICMIT 2012. 6th International Conference on Management of Innovation and Technology, IEEE Engineering Management Society Singapore. IEEE (Institute of Electrical and Electronics Engineers).
2010 Cordeiro-Nilsson, C.M. Using tacit knowledge in organizational change: a case study of the Swedish model of management in Singapore, Management of Innovation and Technology (ICMIT) 2010 IEEE International Conference, pp 916-921. 2-5 June 2010 Singapore.
2005 Cordeiro, C. M. and Al-Hawamdeh, S. Social cognition theory and discourse analysis as frameworks in accessing implicit knowledge: the case of Swedish organizations in Singapore. In: Proceeds for the International Conference on Knowledge Management (ICKM2005), 27-28 October, 2005, Westin Charlotte, North Carolina. ASIST.
2004 Cordeiro, C. M. SAM/IFSAM VIIth World Congress Management in a world of diversity and change 5-7 July, 2004, Göteborg, Sweden. Some common stereotypes and misconceptions Scandinavian managers experience in Asia. (Pdf file 190 Kb).
2004 Cordeiro, C. M. Prins Bertil Seminar 2004, 10 November 2004, School of Business, Economics and Law, Gothenburg, Sweden. Traits of Success: Common business leadership traits among Swedes working in Singapore. (Pdf file 84 Kb).
2003 Cordeiro, C. M. 10th NIC Intercultural Communication Conference 20-22 November 2003, University of Gothenburg, Sweden.
Language, Culture and Ideology: a content analysis of texts and images in FHM UK and FHM Singapore. (Pdf file 200 Kb).
2002 Cordeiro, C. M. Presentation at the NordTalk Summer School 2002: Using Spoken Language Corpora. Linguistic Feedback in Singapore English. Department of Linguistics, University of Gothenburg. (Pdf file 1 Mb).
4.4 Monographs
2009 Cordeiro-Nilsson, C. M. Swedish management in Singapore: a discourse analysis study. PhD Thesis. Department of Philosophy, Linguistics, and Theory of Science. University of Gothenburg, 2009. (Pdf file 4.2 Mb)
2000 Cordeiro, C. M. The Role of Government in the Development of the Information Society in Singapore. School of Communication and Information, Division of Information Studies, Nanyang Technological University of Singapore (NTU).
2000 Cordeiro, C. M. Creating Masculinity: A Linguistic and Visual Semiotic Perspective on the Construction of Masculinity. Department of English Language & Literature. National University of Singapore (NUS). (Master of Arts thesis).
1998 Cordeiro, C. M. The Discourse of Erotic Writings. Department of English Language & Literature. National University of Singapore (NUS). Paper presented at an international conference for Feminism and Women's Literature, Bangkok, Thailand 1999.(Bachelor of Arts, with Honours thesis).
4.5 Articles and Book chapters
2014 Cordeiro, C. M. The parallels of ideology in Swedish leadership: from Swedish managers in multinational corporations to Sweden in the EU. Celebrating Sweden's 20 years in the EU (tentative working title). Centre for European Research, University of Gothenburg (CERGU). (Forthcoming).
2013 Cordeiro-Nilsson, C. M. China's global branding ambitions in its automobile industry. Today's Manager, Issue 1. Singapore Institute of Management, pp 62-69.
2012 Cordeiro-Nilsson, C. M. and Lim, A., 2012. Uniquely Singapore (tentative title, Co-authored with Angeline Lim). YIN YANG: A new perspective on culture, the Inaugural International Conference on Yin Yang Paradigm. Stockholm University School of Business. (Forthcoming).
2012 Cordeiro-Nilsson, C. M. Brand Managing in China: a perspective from the Chinese automobile industry. Today's Manager-The Next Generation (TM-TNG), Singapore Management Review. Singapore Institute of Management.
2011 Cordeiro-Nilsson, C. M. Developing global minded leadership: a Swedish perspective. Singapore Management Review. Asia Pacific Journal of Management Theory and Practice, vol. 33(2): 5-8.
2006 Cordeiro, C. M. Förtroende över kulturella gränser. Värdet av förtroende. Inga-Lill Johansson, Sten Jönsson, Rolf Solli (eds.) Chapter 14, pp 335-358. Studentliteratur, University of Gothenburg, 2006. (Pdf file, Eng.), (Pdf file, Sv.)
2005 Cordeiro, C. M. and Al-Hawamdeh, S. National Information Infrastructure. In: Introducing Information Management: An Information Research Reader, Elena Maceviciüté and T.D. Wilson (Eds.) London: Facet. August 2005. 256pp ISBN 1-85604-561-7
2004 Cordeiro, C. M. Today, Thursday April 22, 2004. Marketing with charm and wit: the Miss Universe Pageant is a splendid opportunity to sell Singapore. (Pdf file 1 Mb).
2003 Cordeiro, C. M. Breaking Through the Cultural Great Wall. Sweden Today
22nd Year, No. 4, 2003, pp 4-5. (Pdf file 90 Kb).
2003 Cordeiro, C. M. Reason in Her Madness: A Perspective of Feminine Rationality. Department of Linguistics. University of Gothenburg. (Pdf file 150 Kb).
2002 Cordeiro, C. M. Pragmatics and Point of View: Gender and Stereotype of the 'Career Woman' in the Singapore News. Department of Linguistics. University of Gothenburg.
2001 Cordeiro, C. M. Having the globe in my hand, An informal account of the Miss Universe Pageant 1999 in Trinidad and Tobago. In: Singapore Libraries Bulletin, Vol.10 No.1 March 2000 (mirrored)
1997 Cordeiro, C. M. An Analysis of a Quarrel Involving a Clash of Negative Face (Using Brown & Levinson's 'Concept of Face'). Department of English Language & Literature. National University of Singapore (NUS).
1996 Cordeiro, C. M. The Yogacaran Theory of Mind. Department of Philosophy. National University of Singapore (NUS).
1995 Cordeiro, C. M. The Republic Book 5 on Knowledge and Beliefs. Reading on Julia Anna's Belief, Knowledge and Understanding. Department of Philosophy. National University of Singapore (NUS).


4.6 Online Articles

A Birds-Eye-View of SINGAPORE

CRITICAL DISCOURSE Analysis

Cross Disciplinary Thinking from QUANTUM to FREUD

Globalized KNOWLEDGE ECONOMY

HISTORY reflected in today's BUSINESS LANDSCAPE

International EVENTS and Conferences

LEADERSHIP

MANAGEMENT Sketch BOOK

Migrating CORPORATE Values

Visual SEMIOTICS


5. Research interests
  • Critical discourse analysis, systemics functional linguistics
  • Corporate culture and knowledge transfer
  • International Business


6. Academic Work Experience
2010 - current Research Fellow Centre for International Business Studies, CIBS, School of Business, Economics and Law, University of Gothenburg, Sweden.
2012 Paper Review committee. Session Chair. ICMIT 2012, 6th International Conference on Management of Innovation and Technology, IEEE Engineering Management Society Singapore.
2010 Paper Review committee. Session Chair. ICMIT 2010, 5th International Conference on Management of Innovation and Technology, IEEE Engineering Management Society Singapore.
2010 Organizing Committee. Publication and event management. European Association for Research on Services, RESER, Conference.
November 2008 Singapore Financial Literacy study, interviews and report preparation. National Institute of Education (NIE, Singapore). CITI-NIE Financial Literacy Hub, NIE's Financial Literacy program, Humanities & Social Studies Education.
Spring 2004 Lecturer, International Management and Communication
Department of Philosophy, Linguistics and Theory of Science. University of Gothenburg.
February - March 2002 Educational Series Co-host, Explorer Series, Marine Biological Education Star waves TV, Singapore
November 2001 - February 2002 Lecturer

Programme: Bachelor of Multimedia Studies
Program level: Undergraduate Programme
Course Title: COMM11005 - Introduction to Communication and Culture

Programme: Master of Electronic Commerce
Program level: Postgraduate Programme
Course Title: COMM20036 - Information, Culture and Communication

Hartford Management Centre, Singapore (Central Queensland University, Australia)
January - April 2001 Sengkang Secondary School.
Subject: English language and literature
Ministry of Education
Singapore
July 2000 - Committee Member (Mentor) - EA Mentorship Programme Eurasian Association of Singapore, Singapore


7. Corporate Work
August 2010 - April 2013 Key Account Manager (Volvo, Volvo Cars, SKF) School of Executive Education AB, GU Holding, University of Gothenburg, Sweden.
May 2010 - October 2010 Executive Organizing Committee European Association for Research on Services (RESER) 20th Anniversary Conference. School of Business, Economics and Law, University of Gothenburg, Sweden.
September - October 2001 Communications Senior Executive National Kidney Foundation of Singapore, Singapore. Children's Medical Fund Project Launch
November 2000 - January 2001 Vice President, Business Development Looque International Pte Ltd, 8 Temasek Boulevard, #32-03 Suntec Tower 3, Singapore 038988
Aug 2000 - November 2000 Senior Executive,
Business Communications
SIMTech, Singapore Institute of Manufacturing Technology
  • PE21 Exhibition project group
  • Globaltronics 2000
  • Corporate profile marketing
  • Public Relations Team


8. Public and Media Work
2005 Presenter / co-host. Educational TV. Xplorer series 'Animals of the coral reef'
Star Waves TV, Singapore.
2001 Actor. Chanel 5 Sitcom 'Brand New Towkay'
Dream Forest Productions for Channel 5, MediaCorp TV, Singapore
2001 Actor. Full feature movie 'One Leg Kicking'
Zhao Wei Films Pte Ltd, 22 Scotts Road, Singapore 228221
1999 Miss Singapore Universe Delegate Miss Universe Pageant in Trinidad and Tobago 1999
Miss Universe Organization L.P., LLLP, Donald J. Trump and National Broadcasting Company, Inc. (NBC) partnership.
1999 Promotional Delegate to Japan The National Singapore Tourism Board


9. Languages

English (First Language, Academic language degree: Master of Arts, English Language, Singapore.)
Mandarin (Second language, Singapore)
Swedish (PhD Dept. of Linguistics, University of Gothenburg, Sweden)