Category: LANGUAGE

New publication, Oct 2018


Language as heteroglot: The bridging qualities of Swedish-English (SweE) and Singapore Colloquial English (SCE) in cross-cultural working environments



The purpose of this paper is to reframe the role and function of perceived “bad English” in an international business (IB) context to illustrate that “bad English” could in fact facilitate cross-cultural communication in individuals who do not have English as first language.


This study uses the Bakhtinian concept of heteroglossia as a theoretical framework. For the method of analysis, applied linguistics is used in particular through the lens of systemic functional linguistics (SFL) as discourse analysis method to analyze transcribed interview texts. Data collection is via long interviews with 33 top level managers in Swedish managed organizations in Singapore offices.


The study illustrates, through respondent interviews and discourse analysis, that perceived “bad English” could help facilitate communication across cultures in a cross-cultural working context. The study also shows how different individuals, depending on personal experience and cultural background, employ different means to navigate and manage language differences at work. Continue reading “New publication, Oct 2018”

New publication, April 2018


Which User of technology? Perspectivising the UTAUT model by application of the SFL language Pronoun System towards a systems perspective of technology acceptance and use


This study applies systemic functional linguistics (SFL) as complementary framework of analysis of technology acceptance models (TAMs). The purpose is to bridge research methodology language in international business (IB) studies and engineering management science. Currently TAMs and its consolidated version, the Unified Theory of Acceptance and Use of Technology (UTAUT) provides for a typology of one user in one context scenario. The need for the UTAUT model to account for multiple users in multiple work contexts in a single framework of analysis was foregrounded in the study of the workflow processes of a remote services business model of a European founded multinational business enterprise (MBE) with regards to its (i) intra-firm improvements in managing remote services cases, and its (ii) extra-firm selling of life cycle management remote services contracts. The Enterprise has global operations in over 100 countries, of which this study focused on its European operations of improving the quality of remote services for the marine industry. Through an application of SFL unto UTAUT, this study illustrates how multiple users in multiple contexts can be analysed simultaneously, and whose behaviours can be accounted for in a single framework of analysis. The combined SFL UTAUT model addresses the initial statisticity of the UTAUT model, whilst at the same time, expands upon current theoretical perspectives of technology use and acceptance that can be applied in practice.


Research methodology, Unified theory of acceptance and use of Technology (UTAUT), Systemic functional linguistics (SFL), International business, Technology management, Remote service

Cordeiro, C. M. (2018). Which User of technology? Perspectivising the UTAUT model by application of the SFL language Pronoun System towards a systems perspective of technology acceptance and use, ASTESJ Advances in Science, Technology and Engineering Systems Journal, 3(2): 309-318. DOI: 10.25046/aj030234

Article open access at:

Which User of technology? Perspectivising the UTAUT model by application of the SFL language Pronoun System towards a systems perspective of technology acceptance and use

New publication, March 2018


Using systemic functional linguistics as method in identifying semogenic strategies in intercultural communication: A study of the collocation of “time” and “different” by Swedish managers with international management experiences


Theoretical foundations to intercultural communication (ICC) are integrative and interdisciplinary but few have studied ICC from a systemic linguistics perspective. Viewing communication as a dialogic process, this study takes a systemic functional linguistics (SFL) view of language as a socialsemiotic where semogenesis (meaning making) is both construed and construed by context of situation which in turn is construed by culture. Using interview data collected from Swedish managers who have extensive international management experiences, this study aims to illustrate how SFL can be used as an adaptive theory and framework of discourse analysis in uncovering semogenic strategies in ICC processes.


systemic functional linguistics; social semiotics; intercultural communication; cross-culture communication; semogenesis; semogenic strategies; adaptive linguistic theory

Cordeiro, C. M. (2018). Using systemic functional linguistics as method in identifying semogenic strategies in intercultural communication: A study of the collocation of “time” and “different” by Swedish managers with international management experiences, Journal of Intercultural Communication Research, DOI: 10.1080/17475759.2018.1455601

Article open access at:

The theory of Autopoiesis.
Reflections on New Year’s eve of 2018

Text & Photo © JE Nilsson, CM Cordeiro 2017

In the days leading up to the New Year’s eve of 2017, I found myself revisiting what I wrote about the concepts of complexity and autopoiesis a few years ago.

The concept of autopoiesis, organisms as self-generating, was developed by Maturana and Varela [1,2] in the field of biology, primarily as a construct that enabled a distinction to be made between living and nonliving systems. Niklas Luhmann, in his turn adapted this concept from biological systems theory and generalized it for building a new social system theory.

Continue reading “The theory of Autopoiesis.
Reflections on New Year’s eve of 2018″

New publication, April 2017

Using systemic functional linguistic metafunction as a tool in identifying Agency in organizational change in cross-cultural management contexts


This contribution addresses the echoing sentiment that the function of language is not enough focused on in management as an academic discipline even as it is acknowledged that language lies at the heart of international business (IB) activities that take place in cross-cultural management (CCM) contexts. Organizations operate in contexts of uncertainty and change, finding themselves increasingly having to navigate in cross-cultural environments in the context of globalization and international management. Yet, few studies outside the field of applied linguistics (especially discourse analysis) have used language as an instrumental tool in uncovering the subtle workings of influence in organizational change. Scholastic literature in CCM suggests that language in IB is generally studied in two broad dimensions of inquiry – language as (i) object/phenomenon (nature of language) and as (ii) process/function (nature of meaning from language). Because organizational change can be difficult to define when looking at it as a broad process over time, this article addresses the latter nature of language in CCM and IB studies in illustrating how language metafunctions can be used as a methodological tool in analysing qualitative data in order to uncover Agency or actors of influence in processes of organization change in a cross-cultural working context.

cross-cultural management, international business, systemic functional linguistics, language as research method

Cordeiro, C. M. (2017). Using systemic functional linguistic metafunction as a tool in identifying Agency in organizational change in cross-cultural management contexts. International Journal of Cross Cultural Management, 17(1): 125 – 135. doi: 10.1177/1470595817694914

Connecting ideas in theoretical physics and the language of education

Cheryl Marie Cordeiro, Mid-Sweden 2016

Autumn in mid-Sweden 2016.
Text & Photo © CM Cordeiro, Sweden 2016

The reflections in this post stem as part of a theme I’m currently reading on the democratisation of education, based on literature reads Biesta [1], Leathwood [2], Martinsson [3] and Kalonaityté [4], followed by Lekebjer et al. [5]. Amongst the reads, I and was immediately drawn back to Biesta’s life’s work in academia that revolved around education philosophy, only after he began a decade’s work into teaching physics [6]. Continue reading “Connecting ideas in theoretical physics and the language of education”

Neue Pinakothek, München, Germany 2016, in semiosis

Cheryl Marie Cordeiro, Neue Pinakothek, München, Germany 2016

In semiosis at the Neue Pinakothek, München, Germany 2016.
Text & Photo © JE Nilsson, CM Cordeiro, Sweden 2016

Museums are to me, the language of space that affords you to cross time and geographical boundaries, continuing conversations with individuals who once were, picking up subjects where you last left off as if on another coffee break. It is space defined both in its Euclidean sense, and in its Minowskian sense [1]. The former defines an architectural closure and the latter as an interwoven fabric of a spacetime continuum.

Cheryl Marie Cordeiro, Neue Pinakothek, München, Germany 2016

hunsinger in der Neuen Pinakothek.

Stepping into the Neue Pinakothek felt as if I was once again in close proximity to artists whose works I am familiar with, last seen when I left the Musée d’Orsay in Paris in March 2016. Continue reading “Neue Pinakothek, München, Germany 2016, in semiosis”

A village of Walden huts

In a recent round-table session, the concept of ‘ideas’ was discussed and the question of whether ideas could in fact be stolen, and if so – is that a bad thing – was debated.

Two related thoughts were put forth. The first was from Henry D. Thoreau’s book Walden (1854).

“Be a Columbus to whole new continents and worlds within you, opening new channels, not of trade, but of thought.” (p. 343)

The other was Matt Ridley’s, The Rational Optimist and “The Evolution of Everything: How New Ideas Emerge”:

“Innovation is about the combining and re-combining of ideas. That virtually every technology that we can think of is a combination of other technologies. …That is the fuel of innovation and that’s why innovation happens where people can meet and exchange ideas.” [1]

Thoreau’s Walden bravely postulated that we should not be afraid of being open to whole continents of new thoughts. More than a century later, we find that current information technologies make possible the creation of entire villages of Walden huts. I am here not quite using the concept of Thoreau’s cabin as it was meant by Thoreau himself, but rather in metaphor of a network of connecting ideas. In such a case of an evolution of perspective and technologies over time, one could conclude that the more open the environment for the sharing of information and ideas, the greater the mutual benefit for the people.

Continue reading “A village of Walden huts”

Introduction to quantum physics 5th century: Dionysius the Areopagite

atlas CERN 2012

Candidate Higgs boson event from collisions in 2012 between protons in the ATLAS detector on the LHC. Image: ATLAS/CERN [1]

Dionysius the Areopagite

Mystical Theology

Chapter I

These things thou must not disclose to any of the uninitiated, by whom I mean those who cling to the objects of human thought, and imagine there is no super-essential reality beyond; and fancy that they know by human understanding Him that has made Darkness His secret place. And, if the Divine Initiation is beyond such men as these, what can be said of others yet more incapable thereof, who describe the Transcendent Cause of all things by qualities drawn from the lowest order of being, while they deny that it is in any way superior to the various ungodly delusions which they fondly invent in ignorance of this truth? [2,3,4]

[1] CERN 2015. ATLAS and CMS experiments shed light on Higgs properties. Internet resource at, retrieved 27 March 2016.
[2] Stanford University, Pseudo-Dionysius the Areopagite, First published Mon Sep 6, 2004; substantive revision Wed Dec 31, 2014. “Ch. 1: Introduction, and allegory of Moses’ ascent up Mt. Sinai.” Internet resource Continue reading “Introduction to quantum physics 5th century: Dionysius the Areopagite”

The buggy ski: an Emerson connect

“There is one mind common to all individual men. Every man is an inlet to the same and to all of the same. He that is once admitted to the right of reason is made a freeman of the whole estate. What Plato has thought, he may think; what a saint has felt, he may feel; what at any time has be-fallen any man, he can understand. Who hath access to this universal mind is a party to all that is or can be done, for this is the only and sovereign agent.” [1]

I find it rare that the outerscape connects with my own innerscape of what, how and where to. This multimodal buggy ski that made me smile is for me, an Emerson moment. A connect.

But perhaps this connect (generic) today is getting much more concrete than Plato himself could have ever conceived, as shown in Michael A. Persinger’s research on cognitive neuroscience:

Michael A. Persinger on Human Brains, Shared Geomagnetic Field, Quantitative Solutions & Implications, Future Adaptations:

“Most of the biological time the human species is continuously exposed to the more or less “steady-state” or static component of the earth’s surface magnetic field. This simultaneous immersion of about 6 to 7 billion human brains, that are effectively very similar semiconducting microstructures within this magnetic field, may be sufficient to produce a secondary field that may have biological implications for survival and adaptation. This secondary field could display emergent properties with qualitatively different characteristics. In previous approaches [8] metaphoric references to the secondary field generated by exposing large numbers of conductors (such as functionally adjacent copper wires) to an applied magnetic field Continue reading “The buggy ski: an Emerson connect”