The 27th annual RESER (European Association for REsearch on SERvices) conference was held from 7 to 9 September in Bilbao, Spain.
Text & Photo © J. Bröchner, JE Nilsson, CM Cordeiro 2017
The theme for this year’s 27th RESER conference on service research is the crucial role of services in business and cities competitiveness. The conference was held between 7 to 9 September 2017 at the Euskalduna Conference Centre, hosted in collaboration with Mondragon Univeristy of the Mondragon Corporation in Bilbao, Basque Country, Spain. The core theme was structured around 7 topics: city service, servitization, service ecosystems, service innovation and international perspectives, value creation and methodological challenges in service studies. A core value of RESER conferences, that could also be observed in this context, is to encourage interdisciplinary perspectives and interaction of scholars across disciplines in order to address complexity. It is always this element of the plurality of perspectives that I enjoy most when meeting with the RESER community of practitioners and scholars. There were 104 listed participants for presentation over three parallel sessions. Four social events were scheduled, one per day beginning 6 September with the doctoral colloquium meet and concluding with an interesting tour of the Guggenheim Museum Bilbao. The conference days pendulumed between rain and sunshine. On the evening of the gala dinner however, conference participants were treated to a spectacular 360 degrees view of the city of Bilbao from Torre Iberdrola, located on the 24th floor of the Iberdrola Tower. RESER 2018 is set to be held from 20-22 September 2018 in Gothenburg, Sweden.