Category: INTERNATIONAL BUSINESS STUDIES

New publication, March 2018

Title

Using systemic functional linguistics as method in identifying semogenic strategies in intercultural communication: A study of the collocation of “time” and “different” by Swedish managers with international management experiences

Abstract

Theoretical foundations to intercultural communication (ICC) are integrative and interdisciplinary but few have studied ICC from a systemic linguistics perspective. Viewing communication as a dialogic process, this study takes a systemic functional linguistics (SFL) view of language as a socialsemiotic where semogenesis (meaning making) is both construed and construed by context of situation which in turn is construed by culture. Using interview data collected from Swedish managers who have extensive international management experiences, this study aims to illustrate how SFL can be used as an adaptive theory and framework of discourse analysis in uncovering semogenic strategies in ICC processes.

Keywords

systemic functional linguistics; social semiotics; intercultural communication; cross-culture communication; semogenesis; semogenic strategies; adaptive linguistic theory

Reference
Cordeiro, C. M. (2018). Using systemic functional linguistics as method in identifying semogenic strategies in intercultural communication: A study of the collocation of “time” and “different” by Swedish managers with international management experiences, Journal of Intercultural Communication Research, DOI: 10.1080/17475759.2018.1455601

Article open access at:
https://doi.org/10.1080/17475759.2018.1455601

New e-book publication, March 2018

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My new e-book, Gothenburg in Asia, Asia in Gothenburg can be found at
https://www.books2read.com/b/kgot2021
https://www.books2read.com/kgot2021
206 pages [epub version]
ISBN 9781386553748

Abstract:

Gothenburg is located on Sweden’s west coast. The sea and an international orientation beckoned for this city, where it was harbour port and home to the Swedish East India Company during the 1700s. This book is part of a city initiative called Kunskap Göteborg 2021, in celebration of Gothenburg’s 400-years jubilee that takes place in 2021. This book is a collection of narratives and insights of those who had helped build the international orientation of Gothenburg from the early 1980s, focusing specifically on Gothenburg’s past, present and future ties with Asia, vice versa. The foundational research for this book in was made possible by a stipendium from the Foundation Anna Ahrenberg, Gothenburg, Sweden.

Book Reference:
Cordeiro, C. M. (2018). Gothenburg in Asia, Asia in Gothenburg [e-book]. Oklahoma City: Draft2Digital, USA. Available at https://www.books2read.com/kgot2021. Accessed 28 March 2018. ISBN 9781386553748.

Book chapter publications, edited series

Chapter 14. Positioning Theoretical Perspective in Academic Writing: Teaching Culture Theory in International Business Studies in the Context of Industry 4.0

Reference: Cordeiro, C. M. (2018). Positioning theoretical perspective in academic writing: Teaching culture theory in International Business studies in the context of Industry 4.0. In R. Brunet-Thornton, & F. Martinez (eds), Analyzing the Impacts of Industry 4.0 in Modern Business Environments, pp. 283-303. Hershey, PA: IGI Global. doi:10.4018/978-1-5225-3468-6.ch014

Abtract

A main challenge for academic writing for students at master thesis level is to find the right perspective from which to launch the argument of the thesis. In the context of international business (IB) studies, the eclectic theoretical paradigm of the field offers students myriad frameworks from which to frame their research questions. The purpose of this chapter is to illustrate how perspective in academic writing can be taught and learnt in a systematic manner. Taking the example of the teaching of culture theory in international business (IB) studies, this chapter illustrates how the deictic or “pointer” function of the pronoun system in language can be used to help perspective research position and research design.

Chapter 7. Work Engagement in the Era of Industry 4.0: Mapping Perspectives and Knowledge in E-Strategy Implementation

Reference: Cordeiro, C. M. (2017). Work Engagement in the Era of Industry 4.0: Mapping Perspectives and Knowledge in E-Strategy Implementation. In B. Christiansen & Ü. Yüksel (eds), Technological Integration as a Catalyst for Industrial Development and Economic Growth. Hershey, PA: Business Science Reference, pp 189-206. doi: 10.4018/978-1-5225-2319-2

Abstract

Understanding the human factor becomes increasingly important in technological innovation processes. To that end, different types of knowledges are needed in order to build a more engaging work environment for future productivity. This chapter brings theoretical and empirical insight into the processes of developing software tools for computer-supported cooperative work (CSCW), enhanced for cross-departmental functionality in a European founded multinational enterprise (MNE). Working with the assumption that knowledges are obtained via different perspectives, the deictic function of Pronouns is applied in the Götheborg IV (G4) model. The model shows how relative perspectives can be defined and applied in a systematic manner towards an understanding of greater work engagement for future human capital productivity. Three departments with global operations in a European enterprise is studied in how they manage human capital productivity in relation to technological advancements.

Chapter 10. Relativity in Perspective in Culture Theories: The Götheborg IV Model

Reference: Cordeiro, C. M. (2017). Relativity in Perspective in Culture Theories: The Götheborg IV Model. In B. Christiansen & H.C. Chandan (eds), Handbook of Research on Organizational Culture and Diversity in the Modern Workforce. Hershey, PA: Business Science Reference, pp 217-238. doi: 10.4018/978-1-5225-2250-8

Abstract

Changing business environments due to the influence of technological advances have increased aware- ness amongst scholars and practitioners for a need to re-perspectivise culture beyond the normative dimensional construct. This chapter discusses the relative perspectives of culture in the dimensional and emergent theoretical frameworks. The purpose is to reconcile the two frameworks towards a ho- listic perspective of the study of culture in the field of international business studies. In illustration of how both frameworks are needed in order to understand human behaviour in the era of Industry 4.0, the processes of firm globalisation are discussed in relation to the elements of the Uppsala model and the Götheborg IV model. This chapter provides readers with a novel means of conceptualising culture beyond the dimensional construct. The model presented in this chapter can be used to help identify gaps in knowledge with regards to culture in organisation management. Practitioners are invited to apply the model supplied in this chapter to their consultative work where applicable.

Chapter 4. Perspectives in Managing State Global Competitiveness: Singapore and the Götheborg IV Model

Reference: Cordeiro, C. M. (2017). Perspectives in Managing State Global Competitiveness: Singapore and the Götheborg IV Model. In B. Christiansen & G. Koc (eds), Transcontinental Strategies for Industrial Development and Economic Growth. Hershey, PA: Business Science Reference, pp 58-78. doi: 10.4018/978-1-5225-2160-0

Abstract

Singapore ranks second after Switzerland in the Global Competitiveness Index 2015/6, placing it ahead of some advanced economies of the Nordic region. Singapore’s development model has been studied mostly from an economic perspective in specific socio-political contexts. Part of the Singapore gover- nance strategy in managing its differential (heterochronic) developmental complexity at domestic and international levels is through its national discourses. These national discourses are multileveled and targeted at different spheres of influence. This chapter brings a complementary language in interna- tional business perspective with theoretical foundations in biological evolution theory applied to state governance. It uses a four-quadrant Götheborg IV model of visualization, illustrating how Singapore’s national discourses act in dialogic complementarity, bolstering state competitiveness. It shows how state development complexity is managed in Singapore’s current vision of a Smart Nation, with its ambition of becoming a global first in future living in the global circular economy.

Chapter 11. The Götheborg IV (G4) Model and the Function of Language in the Globalization Process of the Firm: The Case of Swedish MNEs.

Reference: Cordeiro, C. M. (2016). The Gotheborg IV (G4) Model and the Function of Language in the Globalization Process of the Firm: The Case of Swedish MNEs. In M. Khan (ed.), Multinational Enterprise Management Strategies in Developing Countries (pp. 215-236). Hershey, PA: Business Science Reference. doi:10.4018/978-1-5225-0276-0.ch011

Abstract

This chapter contributes to the theory of a firm’s globalization processes reflected in the Uppsala Globalization Process Model (UGPM). The Gotheborg IV (G4) model is introduced, mapping the knowledge zones of the UGPM in a four quadrant axis model. Using language in its meta-capacity as theory and framework of analysis the G4 model makes a distinction between the words ‘enterprise’ (Hn) and ‘subsidiary’ (H1), addressing the core features of firm globalization with geographically dispersed foreign subsidiaries and globally coordinated activities of manufacturing, sourcing and R&D capabilities. With the distinction between Hn and H1, the G4 model is able to present eight perspectives of the globalization process from interior and exterior to the enterprise and subsidiary. As method, this chapter will show how using the G4 model results in a richer analysis and findings from qualitative data. In this study Swedish top-level managers working in Asia show how they foster an organization culture of continuous learning and change that supports the MNE’s globalization efforts.

Chapter 12. Chinese Wisdom, World Quality: A Visual Semiotic Analysis of China’s “Zou Xiang Shi Jie” (Going Global).

Reference: Cordeiro, C. M. (2016). Chinese Wisdom, World Quality: A Visual Semiotic Analysis of China’s “Zou Xiang Shi Jie” (Going Global). In M. Khan (ed.), Multinational Enterprise Management Strategies in Developing Countries (pp. 237-259). Hershey, PA: Business Science Reference. doi:10.4018/978-1-5225-0276-0.ch012

Abstract

The typical feature of emergent economies is a slow, apparent transformation from being predominantly a home base of Foreign Direct Investments (FDI) to becoming more home markets for various firms that expand internationally. In this aspect, China differs from its Asian forerunners. Without question, the most rapid development in recent decades within East Asia and the global economy as a whole is the (re-)emergence of China. While most studies on growth strategies for multinational corporations from emerging economies come from the perspective of economic strategies in international business, this study offers a novel perspective by using visual semiotics as a framework of study and analysis of data. It uses theories of social semiotics borne of the traditions of linguistics to conduct a systematic analysis of the representations of China’s desire to go global with their automobile industry. The company in focus is China’s Zhejiang Geely Holding Group (Geely) in the years between 2007 to 2011, just prior to an after its acquisition of Volvo Car Corporation (VCC).

Passion för Mat 2018, Food for Progress, Oumph!

At the Oumph! (oumph.se) food stand with Fredrik Kämpenberg, company chef at Food for Progress (FFP) at Passion för Mat 2018, 2 to 4 March, Erikbergshallen, Gothenburg.
Text & Photo © JE Nilsson, CM Cordeiro 2018

Global food demand is expected to rise by 35% by 2030 [1]. The demand in increased food supplies will need to come in the form of increased crop yields and/or a reduction in food waste. In view of keeping ecological balance with global nutrition needs in the upcoming deacades, there’s a general agreement that a transition from animal to plant-based protein supply is desirable [2-4], even if there is acknowledgement that the efficiency of the global food production system should not only be assessed as a function of the area of cultivated land but also in accordance to the amount of nutrients withdrawn and replaced from the soil [5].

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The theory of Autopoiesis.
Reflections on New Year’s eve of 2018

Text & Photo © JE Nilsson, CM Cordeiro 2017

In the days leading up to the New Year’s eve of 2017, I found myself revisiting what I wrote about the concepts of complexity and autopoiesis a few years ago.

The concept of autopoiesis, organisms as self-generating, was developed by Maturana and Varela [1,2] in the field of biology, primarily as a construct that enabled a distinction to be made between living and nonliving systems. Niklas Luhmann, in his turn adapted this concept from biological systems theory and generalized it for building a new social system theory.

Continue reading “The theory of Autopoiesis.
Reflections on New Year’s eve of 2018″

4-5 Jul. GEM&L International Workshop on Management & Language, Copenhagen, Denmark

Cheryl Marie Cordeiro with Philippe Lecompte at the GEM&L International Workshop on Management & Language, 4-5 Jul., Copenhagen, Denmark. The theme this year was “Revisiting multilingualism at work: New perspectives in language-sensitive research in international business”.
Text & Photo © JE Nilsson, CM Cordeiro 2017

The 11th international workshop of the Groupe d’Études Management & Langage (GEM&L) was held on 4 to 5 July 2017 at the Copenhagen Business School (CBS) in Copenhagen, Denmark. 34 papers were presented at the workshop that ran in three parallel sessions. About 50 participants attended the conference with international representation from Australia, Canada, Colombia, India, Europe, Singapore, South Korea and the USA. The theme addressed this year was Revisiting multilingualism at work: New perspectives in language-sensitive research in international business. Pursuing a continued and parallel interest on research methodology from EURAM 2017 that took place just over a week ago in Glasgow, Scotland, to GEM&L 2017, I followed papers presented that addressed new directions in research in international business (IB) studies at this international workshop.

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21-24 Jun. EURAM 2017 Conference, Glasgow, Scotland

21-24 Jun. EURAM 2017 Conference, Glasgow, Scotland, UK.
“Managing Knowledge: Making Knowledge Work” was the overarching conference theme for 2017.

Text & Photo © JE Nilsson, CM Cordeiro 2017

The conferences organized by the European Academy of Management (EURAM) are generally well anticipated and draw a large number of international submissions for presentations. This year’s 21.24 Jun. EURAM 2017 conference held at the University of Strathclyde, in Glasgow, Scotland, UK, was no exception. The key to navigating EURAM conferences in general is strategy in following focused individual research specific interests or complementary topics that might help broaden the perspective to one’s own research interests. EURAM 2017 had 13 strategic interest groups (SIG) of which this year, I chose to focus attention on SIG 12, on Research Methods and Research Practice (RM&RP).

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15-17 Jun. China Goes Global (CGG) 2017 conference, Kristiansand, Norway

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The 11th China Goes Global 2017 conference, Kristiansand, Norway
Text & Photo © JE Nilsson, CM Cordeiro 2017

The 11th annual China Goes Global conference (CGG 2017) took place between 15-17 June at the University of Agder, in Kristiansand, Norway. I was last at this conference in 2014 [1, 2] in Shanghai, where this year’s gathering in Kristiansand, Norway, provides yet another splendid opportunity and platform for networking and the exchange of ideas on internationalisation processes related to China and the Chinese context.

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Collaborative Robot Test Center (CRTC) official opening in progressive city Västerås, Sweden

Anders Teljebäck, Chairman of the Municipal Council, Västerås, Sweden, was guest of honour at the CRTC opening ceremony.
Text & Photo © JE Nilsson, CM Cordeiro 2017

The opening ceremony of the Collaborative Robot Test Center (CRTC) at Robotdalen, Expectrum, in Västerås, Sweden, took place on 4 May 2017. CRTC is located within the creative learning hub of Expectrum, Västerås city’s meeting place for technology entrepreneurs, thought leaders and innovators. In terms of providing pioneering robotics solutions, CRTC, a joint project between ABB, Robotdalen and Mälardalen högskolan, will offer pre-studies to SME automation processes in use of collaborative robot, YuMi (Bergman, 2017; Löfvenberg, 2017).

Urban landscapes increasingly leverage advancing technologies to co-create socio-economic infrastructures and processes (Wakeford, 2004). In that aspect, CRTC’s lab location and its evolution as a robotics solution unit now officially open, could be seen as marking in contribution towards a larger global movement in the democratising of technology.

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Singapore Management University BSM Scandinavia 2017 visit to the Swedish west coast

The Singapore Management University (SMU) Business Study Mission (BSM) Scandinavia 2017 group visits the Swedish west coast.
The group is led by Tom Estad, Associate Dean Undergraduate Student Matters, and Academic Director, SMU.

Text & Photo © JE Nilsson, CM Cordeiro, J Hagman, Sweden 2017

One my own personal highlights of spring is to meet with students of the Singapore Management University (SMU) Business Study Mission (BSM) Scandinavia. Led by Tom Estad, Associate Dean for Student Matters and Academic Director at SMU, the programme is dynamic in its approach towards teaching and student learning. A core philosophy of SMU is to increase efforts towards interdisciplinary programmes, outside of classroom experiences for students and helping individuals cultivate lifelong learning skills. In hosting the Straits Times (ST) Education Forum 2017 and discussing the future scenario of work, SMU, as an institution of higher education, is explicit in its efforts of striving to be an ecosphere where individuals can “learn how to learn” [1]. Continue reading “Singapore Management University BSM Scandinavia 2017 visit to the Swedish west coast”