Book chapter publications, edited series

Chapter 5 On the basis of the Uppsala model: Evolution of European research models and frameworks.

Reference Cordeiro, C. M. (2019). On the basis of the Uppsala model: Evolution of European research models and frameworks. In, Gabriele Suder, Monica Riviere and Johan Lindeque (Eds), The Routledge Companion to European Business. London: Routledge, pp. 55-68. ISBN: 978- 1- 138- 22658- 6 (hbk) | ISBN: 978- 1- 315- 39730- 6 (ebk)

Abstract, chapter 5 Chapter 5 presents readers with an overview of current research frameworks and models used in the study of firm internationalization (that encompasses regionalization) processes, and illustrate an evolution of the knowledge / thought paradigm towards future applications and use of these models in future studies of organization processes in the European business environment. In particular the chapter traces the elements of the Uppsala model (UM) of firm internationalization in thought evolution, illustrating how the elements of firm internationalization might be more comprehensively and dynamically applied to the European business context.

Abstract, book “International Business is a well-established research field, in which regionalisation has recently gained significant prominence. Europe comprises marketplaces characterised by unique patterns of highly advanced economic integration. No other marketplace in the world has progressed to the same levels of harmonisation across sovereign countries and economies. European Business is a subject in its own right with its own research momentum. Contemporary research evidences that firms view Europe as a challenging, mostly – yet not entirely – mature market location. Yet this location, often seen from a multi-country perspective, is subject to complexities revealing strategic corporate strengths and weaknesses. Theory, concepts and models known from International Business hence often vary in their applicability and relevance in this business environment. This comprehensive reference volume brings together a global team of contributors to analyse and overview the key issues, themes and phenomena that affect business in Europe. With interdisciplinary perspectives, the book covers crucial themes that any European Business research needs to acknowledge, including business cultures and identity, entrepreneurship and innovation, M&A and institutional trends, European HRM, migration, climate change issues, Brexit, and more. The selection of authors, from 17 countries worldwide, reflects the international scope of this research field and its agenda. A unique resource, this book provides an essential guide to researchers, research students and scholars of business and the social sciences, as well as the informed business community.” (Suder, Riviere and Lindeque, 2019)

Chapter 6 Framing of National Image in a Climate of Socio-Political Uncertainty: A Study of IKEA and Volvo Car Corporation in Swedish and Russian News Media

Reference Lindström, N. B., & Cordeiro, C. M. (2018). Framing of national image in a climate of socio-political uncertainty: A study of IKEA and Volvo Car Corporation in Swedish and Russian news media. In O. Karnaukhova, A. Udovikina, & B. Christiansen (eds), Economic and Geopolitical Perspectives of the Commonwealth of Independent States and Eurasia, pp. 137-156. Hershey, PA: IGI Global. doi:10.4018/978-1-5225-3264-4.ch006

Abstract The climate ripple of socio-political relations between countries can be seen to directly influence trading and international business relations. Discourse within the socio-political realms reflects in discourse within the economic realms. A common channel through which such perspectives are mediated between the political realms, corporate relations, and public opinion is the news media, both traditional and new, such as social media and Internet publishing. This chapter examines and compares how major business newspapers in Sweden, Dagens Industry (DI), and two business newspapers in Russia, Kommersant (Ъ-Газета – Коммерсантъ) and RBC (РБК) represent Sweden’s national image between 2014-2015, a period of uncertain socio-political relations between Russia and the Nordic Eurasian states, in particular, Sweden, in the process of the annexation of Crimea by the Russian Federation in 2014.

Chapter 14 Positioning Theoretical Perspective in Academic Writing: Teaching Culture Theory in International Business Studies in the Context of Industry 4.0

Reference Cordeiro, C. M. (2018). Positioning theoretical perspective in academic writing: Teaching culture theory in International Business studies in the context of Industry 4.0. In R. Brunet-Thornton, & F. Martinez (eds), Analyzing the Impacts of Industry 4.0 in Modern Business Environments, pp. 283-303. Hershey, PA: IGI Global. doi:10.4018/978-1-5225-3468-6.ch014

Abtract A main challenge for academic writing for students at master thesis level is to find the right perspective from which to launch the argument of the thesis. In the context of international business (IB) studies, the eclectic theoretical paradigm of the field offers students myriad frameworks from which to frame their research questions. The purpose of this chapter is to illustrate how perspective in academic writing can be taught and learnt in a systematic manner. Taking the example of the teaching of culture theory in international business (IB) studies, this chapter illustrates how the deictic or “pointer” function of the pronoun system in language can be used to help perspective research position and research design.

Chapter 7 Work Engagement in the Era of Industry 4.0: Mapping Perspectives and Knowledge in E-Strategy Implementation

Reference Cordeiro, C. M. (2017). Work Engagement in the Era of Industry 4.0: Mapping Perspectives and Knowledge in E-Strategy Implementation. In B. Christiansen & Ü. Yüksel (eds), Technological Integration as a Catalyst for Industrial Development and Economic Growth. Hershey, PA: Business Science Reference, pp 189-206. doi: 10.4018/978-1-5225-2319-2

Abstract Understanding the human factor becomes increasingly important in technological innovation processes. To that end, different types of knowledges are needed in order to build a more engaging work environment for future productivity. This chapter brings theoretical and empirical insight into the processes of developing software tools for computer-supported cooperative work (CSCW), enhanced for cross-departmental functionality in a European founded multinational enterprise (MNE). Working with the assumption that knowledges are obtained via different perspectives, the deictic function of Pronouns is applied in the Götheborg IV (G4) model. The model shows how relative perspectives can be defined and applied in a systematic manner towards an understanding of greater work engagement for future human capital productivity. Three departments with global operations in a European enterprise is studied in how they manage human capital productivity in relation to technological advancements.

Chapter 10 Relativity in Perspective in Culture Theories: The Götheborg IV Model

Reference Cordeiro, C. M. (2017). Relativity in Perspective in Culture Theories: The Götheborg IV Model. In B. Christiansen & H.C. Chandan (eds), Handbook of Research on Organizational Culture and Diversity in the Modern Workforce. Hershey, PA: Business Science Reference, pp 217-238. doi: 10.4018/978-1-5225-2250-8

Abstract Changing business environments due to the influence of technological advances have increased aware- ness amongst scholars and practitioners for a need to re-perspectivise culture beyond the normative dimensional construct. This chapter discusses the relative perspectives of culture in the dimensional and emergent theoretical frameworks. The purpose is to reconcile the two frameworks towards a ho- listic perspective of the study of culture in the field of international business studies. In illustration of how both frameworks are needed in order to understand human behaviour in the era of Industry 4.0, the processes of firm globalisation are discussed in relation to the elements of the Uppsala model and the Götheborg IV model. This chapter provides readers with a novel means of conceptualising culture beyond the dimensional construct. The model presented in this chapter can be used to help identify gaps in knowledge with regards to culture in organisation management. Practitioners are invited to apply the model supplied in this chapter to their consultative work where applicable.

Chapter 4 Perspectives in Managing State Global Competitiveness: Singapore and the Götheborg IV Model

Reference Cordeiro, C. M. (2017). Perspectives in Managing State Global Competitiveness: Singapore and the Götheborg IV Model. In B. Christiansen & G. Koc (eds), Transcontinental Strategies for Industrial Development and Economic Growth. Hershey, PA: Business Science Reference, pp 58-78. doi: 10.4018/978-1-5225-2160-0

Abstract Singapore ranks second after Switzerland in the Global Competitiveness Index 2015/6, placing it ahead of some advanced economies of the Nordic region. Singapore’s development model has been studied mostly from an economic perspective in specific socio-political contexts. Part of the Singapore gover- nance strategy in managing its differential (heterochronic) developmental complexity at domestic and international levels is through its national discourses. These national discourses are multileveled and targeted at different spheres of influence. This chapter brings a complementary language in interna- tional business perspective with theoretical foundations in biological evolution theory applied to state governance. It uses a four-quadrant Götheborg IV model of visualization, illustrating how Singapore’s national discourses act in dialogic complementarity, bolstering state competitiveness. It shows how state development complexity is managed in Singapore’s current vision of a Smart Nation, with its ambition of becoming a global first in future living in the global circular economy.

Chapter 11 The Götheborg IV (G4) Model and the Function of Language in the Globalization Process of the Firm: The Case of Swedish MNEs.

Reference Cordeiro, C. M. (2016). The Gotheborg IV (G4) Model and the Function of Language in the Globalization Process of the Firm: The Case of Swedish MNEs. In M. Khan (ed.), Multinational Enterprise Management Strategies in Developing Countries (pp. 215-236). Hershey, PA: Business Science Reference. doi:10.4018/978-1-5225-0276-0.ch011

Abstract This chapter contributes to the theory of a firm’s globalization processes reflected in the Uppsala Globalization Process Model (UGPM). The Gotheborg IV (G4) model is introduced, mapping the knowledge zones of the UGPM in a four quadrant axis model. Using language in its meta-capacity as theory and framework of analysis the G4 model makes a distinction between the words ‘enterprise’ (Hn) and ‘subsidiary’ (H1), addressing the core features of firm globalization with geographically dispersed foreign subsidiaries and globally coordinated activities of manufacturing, sourcing and R&D capabilities. With the distinction between Hn and H1, the G4 model is able to present eight perspectives of the globalization process from interior and exterior to the enterprise and subsidiary. As method, this chapter will show how using the G4 model results in a richer analysis and findings from qualitative data. In this study Swedish top-level managers working in Asia show how they foster an organization culture of continuous learning and change that supports the MNE’s globalization efforts.

Chapter 12 Chinese Wisdom, World Quality: A Visual Semiotic Analysis of China’s “Zou Xiang Shi Jie” (Going Global).

Reference Cordeiro, C. M. (2016). Chinese Wisdom, World Quality: A Visual Semiotic Analysis of China’s “Zou Xiang Shi Jie” (Going Global). In M. Khan (ed.), Multinational Enterprise Management Strategies in Developing Countries (pp. 237-259). Hershey, PA: Business Science Reference. doi:10.4018/978-1-5225-0276-0.ch012

Abstract The typical feature of emergent economies is a slow, apparent transformation from being predominantly a home base of Foreign Direct Investments (FDI) to becoming more home markets for various firms that expand internationally. In this aspect, China differs from its Asian forerunners. Without question, the most rapid development in recent decades within East Asia and the global economy as a whole is the (re-)emergence of China. While most studies on growth strategies for multinational corporations from emerging economies come from the perspective of economic strategies in international business, this study offers a novel perspective by using visual semiotics as a framework of study and analysis of data. It uses theories of social semiotics borne of the traditions of linguistics to conduct a systematic analysis of the representations of China’s desire to go global with their automobile industry. The company in focus is China’s Zhejiang Geely Holding Group (Geely) in the years between 2007 to 2011, just prior to an after its acquisition of Volvo Car Corporation (VCC).

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