Proposed Title:

A linguistic analysis of the adaption of the Scandinavian management style in the Asian business environment

2. Focus of Study This study sets out to test two hypotheses. The first (H1) being that there is a merging of management styles between the more consensus seeking, de-centralised Scandinavian management style and the more authoritative, hierarchical, centralised Asian management style. That there is indeed a middle-ground between which the Scandinavians and Asians subconsciously or consciously work with. The second (H2) being that it is this third "merged" or "Scandinasian" style of management that makes Swedish companies successful in working in Singapore and remaining in Asia.

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