CV

SINGAPORE | SWEDEN

Life in Singapore

Pursued all academic interests in Singapore, of which the post-graduate years were founded in two separate disciplines.

In 2000, graduated with two separate Masters Degrees:

(i) Master of Science in Information Studies at the Nanyang Technological University (NTU) in Singapore

(ii) Master of Arts in the English Language at the National University of Singapore (NUS).

In 1999, represented the Republic of Singapore at the Miss Universe Pageant in Trinidad and Tobago. With this orporame a variety of film, educational TV, media, and ambassadorial work for the Singapore Tourism Board.

Life in Sweden

In 2002, moved from Singapore to Sweden in order to pursue a PhD in Gothenburg, where a number of international corporate head offices were located that all had a substantial business presence in Singapore and also Asia in general.

In 2009, graduated with a PhD in applied critical linguistics from the faculty of humanities at the University of Gothenburg, with a cross-disciplinary thesis entitled, Swedish management in Singapore: a discourse analysis study, looking particularly into the concepts of assimilation, integration and hierarchy, at top management levels of Swedish-Asian corporations in Singapore.

2013, as research fellow at the Centre for International Business Studies (CIBS), School of Business, Economics and Law at the University of Gothenburg, Sweden, researching the future implications of increasing Asian-Swedish cooperation within the field of international business. The project is entitled Gothenburg in Asia, Asia in Gothenburg, funded by the Anna Ahrenberg Foundation. The project is aligned with the 400 years anniversary of the city of Gothenburg in 2021, and falls under the broad category of Kunskap Göteborg 2021 initiated by city representatives of Gothenburg, Göteborg & Co, University of Gothenburg and Chalmers University of Technology.

2015, was granted the Flexit post-doctoral scholarship by Bank of Sweden Tercentenary Foundation (Riksbankens Jubileumsfond, RJ) for a three year project together with the Swedish-Swiss multinational enterprise ABB. From 2015-17, the research will take place at ABB Corporate Research Sweden HQ in Västerås, and at CIBS during 2017-18. The research focus of the project is how new technologies are perceived and accepted by users and customers, using linguistic methods of data analysis. More information can be found at RJ’s website, at Riksbankens Jubileumsfond (RJ) Felxit 2015.

Cheryl Marie Cordeiro | PhD MSc MA
LIFESTYLE BLOG
ACADEMIC REFLECTIONS | CV

 

1. Academic Degrees
PhD 2009 Department of Linguistics, University of Gothenburg, Sweden Title of thesis: Swedish management in Singapore: a discourse analysis study
Masters Degree 2001 Master of Science (Information Studies) Nanyang Technological University of Singapore (NTU)
Masters Degree 2000 Master of Arts (English Language) National University of Singapore (NUS)
Bachelors Degree with Honours 1998 Bachelor of Arts, Honours (2nd Upper Division National University of Singapore (NUS)
2. Faculty Programs
2015 10th Ph.D. and Post-Doc Seminar and Conference: Global and Cross-Cultural Organizational Research, Hofstede Chair, Faculty of Arts and Social Sciences (FASoS), Maastricht University, Netherlands
2011 IFP – International Faculty Program IESE Business School, University of Navarra, Barcelona, Spain.
3. Academic Honours and Awards
2015-2018 Riksbankens Jubileumsfond (RJ) Flexit 2015 scholarship. More about the RJ Flexit 2015 program at www.rj.se. ABB Corporate Research and University of Gothenburg, Sweden
2015 Thesis supervisor to the Master of Science International Business & Trade (IBT) winners for the Malmsten Award 2015 for the best thesis, Jasmin Dehghani and Maria Strandberg, for their innovative thesis Well said, well done: Language as a source of power in multinational teams. The Richard C. Malmsten Award for Best Thesis is awarded each year to the best thesis within each Graduate School (GS) Master Programme. These awards have been given since the initiation of the GBS/GS Master programmes in 1997. University of Gothenburg, and Johan Malmsten and the Richard C. Malmsten Memorial Foundation, Sweden
2013 -2015 “Göteborg i Asien-Asien i Göteborg”. Research grant: Developing China – Western Swedish Business Relations. Anna Ahrenberg Foundation, Sweden
2003 – 2006 Full Time Doctoral Thesis Research Scholarship Anna Ahrenberg Foundation, Sweden
2000 Academic Excellence Award The Eurasian Association of Singapore
1998 – 2000 Master of Arts Research Scholarship National University of Singapore (NUS)
4. Publications
4.1 Working Papers
Cordeiro, C. M. Swedish-Chinese trade relations from the 1700s onwards till modernity. The study is based on narratives of individual pioneers in combination with a historical perspective to focus on the relations between the twin-sister cities of Gothenburg and Shanghai, its possibilities and implications for the future. Publications coincide with the 400 years anniversary of the city of Gothenburg in 2021. Funded by the Anna Ahrenberg Foundation, under the Kunskap Göteborg 2021 Research Initiative, a collaborative work between the city council of Gothenburg, Göteborg & Co., the University of Gothenburg and Chalmers University of Technology, Sweden.
4.2 Peer Reviewed Articles
2017 Cordeiro, C. M. Using systemic functional linguistic metafunction as a tool in identifying Agency in organizational change in cross-cultural management contexts. International Journal of Cross Cultural Management, 17(1): 125 – 135. doi: 10.1177/1470595817694914
2014 Cordeiro, C. M. Regional actors with “a common DNA”?: Analyzing ASEAN-EU relations from the perspective of integral theory. Journal of Integral Theory and Practice, 9(2): 1-21.
2014 Cordeiro, C. M. Navigating the dual structure of world history: Sweden’s trade relations with China from the 18th century, Review, vol. XXXVI, no.1, Fernand Braudel Center, Research Foundation of SUNY, Binghamton University, New York, USA, pp. 25-40.
2011 Cordeiro-Nilsson, C. M. and Suliman Hawamdeh. Leveraging socio-culturally situated tacit knowledge. Journal of Knowledge Management, vol. 15, issue 1. Emerald Group Publishing Limited, pp 88-103.
2010 Cordeiro-Nilsson, C. M. A discourse analysis study of assimilation and integration of management styles: the case of Swedish managers in Singapore. The New English Teacher, vol. 4.1, January 2010. Assumption University Press, Assumption University of Thailand, pp 13-53.
2009 Cordeiro-Nilsson, C. M. Swedish management in Singapore: a discourse analysis study of the concept of trust between Swedish and Chinese managers in Singapore. The New English Teacher, vol 3.1/ 3.2 January / August 2009, pp82-104. Assumption University Press, Assumption University of Thailand.
2001 Cordeiro, C. M. National Information Infrastructure and the Realization of Singapore IT2000 Initiative. School of Communication and Information, Division of Information Studies, Nanyang Technological University of Singapore (NTU). In: Information Research Journal Vol. 6. No. 2. January 2001. (Master of Science thesis).
4.3 Peer Reviewed Conference Articles
2017 Cordeiro, C. M. Language as a heteroglot: The bridging qualities of Swedish-English (SweE) and Singapore Colloquial English (SCE) in cross-cultural working environments. Paper presented at the Groupe d’Études Management & Langage (GEM&L) 11th GEM&L International Conference on Management & Language. Revisiting Multilingualism at Work: New Perspectives in Language-Sensitive Research in International Business, 4-5 July 2017, Copenhagen Business School, Fredriksberg, Denmark.
2017 Cordeiro, C. M. Using the Deictic Function of Pronouns to Map Perspective and Knowledge in Research Design: A Study of Computer-Supported Cooperative Work and Participatory Design in a Multinational Enterprise Context. Paper to be presented at the 2017 EURAM Conference, Glasgow (Scotland, UK) 21-24 Jun. 2017.
2017 Cordeiro, C. M. When not enough Chineseness and too much Swedishness is good enough for business negotiations in Singapore: A study of diaspora, heteroglossia and the centripetal forces of unitary language. Paper presented at the 11th China Goes Global Confererence 2017, at the University of Agder, 15-17 Jun., Kristiansand, Norway.
2016 Cordeiro, C. M. Internationalisation theory perspective of product-service innovation: the Götheborg IV model. Paper presented at the The 8th IEEE International Conference on Management of Innovation and Technology (ICMIT2016), 19-22 Sep. 2017, Bangkok, Thailand.
2016 Cordeiro, C. M. Internationalisation theory perspective of product-service innovation: the Götheborg IV model. Paper presented at the 26th Annual RESER Conference, Sep. 8th-10th, 2016, Naples, Italy. In T. Russo-Spena & C. Mele (eds), The 26th Annual RESER 2016 Conference Proceedings, What’s Ahead in Services Research, pp. 544-557.
2016 Cordeiro, C. M. Language in its meta-capacity: a translation of perspectives and uncovering the knowledge zones represented in the Uppsala Model of internationalization / globalisation processes. Paper presented at the Groupe d’Études Management & Langage (GEM&L) 10th GEM&L International Conference on Management & Language. Crossing language boundaries in organisations / Le défi des frontières linguistiques dans les organisations , 16-18 Mar. 2016, ESCP EUROPE, 79, avenue de la République Paris 75011, France.
2015 Cordeiro, C. M. Using language metafunctions in identifying agency in organizations in international business studies. Paper presented at the Groupe d’Études Management & Langage (GEM&L) 9th International GEM&L Workshop Language in Global Management and Business: Theoretical, Methodological and Empirical Advances, 10-12 June 2015 School of Business, Aalto University, Helsinki, Finland.
2015 Cordeiro, C. M. Waves of trade between Sweden and China: tracing the exchange of goods, services and knowledge between Gothenburg and Shanghai. Paper presented at the European Integration in Swedish Economic Research, Swedish Network for European Studies in Economics and Business (SNEE) Conference 2015. 19-22 May, Mölle, Sweden.
2015 Cordeiro, C. M. “Chinese Wisdom. World Quality.” A Visual Semiotic Analysis of China’s ‘Zou Xiang Shi Jie’ (Going Global). Presentation at the joint workshop held between the University of Gothenburg, Sweden, and the Southwestern University of Finance and Economics (SWUFE), China, China’s Inward and Outward Foreign Direct Investments, on 10 April 2015, held at SWUFE in Chengdu, China.
2014 Cordeiro, C. M. Culture as a Multilevel Concept: a Socio-Cognitive Perspective to the Study of Culture in International Business. The 40th Annual Conference of the European International Business Academy (EIBA). 11-13 Dec. 2014. Uppsala University, Sweden.
2014 Cordeiro, C. M. Innovation, organization transformation and human resource management: a discourse analysis study of Swedish managers in Singapore. Paper presented at the ICMIT 2014, 7th International Conference on Management of Innovation and Technology, IEEE Engineering Management Society Singapore. IEEE (Institute of Electrical and Electronics Engineers). 23-25 September 2014, National University of Singapore (NUS), Singapore.
2014 Cordeiro, C. M. Trading relations between Sweden and China from the 1700s: Finding balance between ‘International’ and ‘Global’ Societies. Paper presented at the 8th China Goes Global Conference 2014, at Shanghai Jiaotong University & KEDGE Business School. 19 – 21 Aug. Shanghai, China.
2014 Cordeiro, C. M. “A common DNA”. EU-ASEAN relations as actors in regional integration. Paper presented at the European Integration in Swedish Economic Research, Swedish Network for European Studies in Economics and Business (SNEE) Conference 2014. 20-23 May, Mölle, Sweden.
2013 Cordeiro-Nilsson, C. M. Building trust across cultures: a study of Gricean cooperative maxims of communication between Swedish and Singaporean managers in Singapore. The 7th First International Network on Trust (FINT) Workshop on Trust Within and Between Organizations. 21-23 Nov. 2013. Singapore Management University, Singapore.
2013 Cordeiro-Nilsson, C. M. Managing heterochronous organization complexities in state governance: the case of Singapore’s Total Fertility Rate (TRF), its Baby Bonus Scheme and Singapore Incorporated. European Academy of Management (EURAM) 2013 Conference. Galatasaray University, Istanbul, Turkey.
2013 Cordeiro-Nilsson, C. M. Academy of International Business (AIB) 2013 Conference. Panel contribution. A Yin Yang perspective of culture from the Singapore context.
2012 Cordeiro-Nilsson, C. M. Beyond cultural dimensions, towards new perspectives of the study of culture in International Business: a conceptual review of research strategies and frameworks in western and eastern paradigms. EAMSA 2012 Singapore. 29th Euro-Asia Management Studies Association (EAMSA) Annual Conference.
2012 Cordeiro-Nilsson, C. M. Human Capital and Brand Innovation in China: the case of Geely Automobile from 2007 to 2011. 6th International Conference on Management of Innovation and Technology (ICMIT) 2012, IEEE Engineering Management Society Singapore. IEEE (Institute of Electrical and Electronics Engineers).
2010 Cordeiro-Nilsson, C.M. Using tacit knowledge in organizational change: a case study of the Swedish model of management in Singapore, International Conference on Management of Innovation and Technology (ICMIT) 2010, IEEE Engineering Management Society Singapore, pp 916-921. 2-5 June 2010 Singapore.
2005 Cordeiro, C. M. and Al-Hawamdeh, S. Social cognition theory and discourse analysis as frameworks in accessing implicit knowledge: the case of Swedish organizations in Singapore. In: Proceeds for the International Conference on Knowledge Management (ICKM2005), 27-28 October, 2005, Westin Charlotte, North Carolina. ASIST.
2004 Cordeiro, C. M. Some common stereotypes and misconceptions Scandinavian managers experience in Asia. SAM/IFSAM VIIth World Congress Management in a world of diversity and change 5-7 July, 2004, Göteborg, Sweden.
2004 Cordeiro, C. M. Traits of Success: Common business leadership traits among Swedes working in Singapore. Prins Bertil Seminar 2004, 10 November 2004, School of Business, Economics and Law, Gothenburg, Sweden.
2003 Cordeiro, C. M. 10th NIC Intercultural Communication Conference 20-22 November 2003, University of Gothenburg, Sweden.Language, Culture and Ideology: a content analysis of texts and images in FHM UK and FHM Singapore.
2002 Cordeiro, C. M. Presentation at the NordTalk Summer School 2002: Using Spoken Language Corpora. Linguistic Feedback in Singapore English. Department of Linguistics, University of Gothenburg.
4.4 Monographs
2009 Cordeiro-Nilsson, C. M. Swedish management in Singapore: a discourse analysis study. PhD Thesis. Department of Philosophy, Linguistics, and Theory of Science. University of Gothenburg, 2009.
2000 Cordeiro, C. M. The Role of Government in the Development of the Information Society in Singapore. School of Communication and Information, Division of Information Studies, Nanyang Technological University of Singapore (NTU).
2000 Cordeiro, C. M. Creating Masculinity: A Linguistic and Visual Semiotic Perspective on the Construction of Masculinity. Department of English Language & Literature. National University of Singapore (NUS). (Master of Arts thesis).
1998 Cordeiro, C. M. The Discourse of Erotic Writings. Department of English Language & Literature. National University of Singapore (NUS). Paper presented at an international conference for Feminism and Women’s Literature, Bangkok, Thailand 1999.(Bachelor of Arts, with Honours thesis).
4.5 Articles and Book chapters
2017 Cordeiro, C. M. Work Engagement in the Era of Industry 4.0: Mapping Perspectives and Knowledge in E-Strategy Implementation. In B. Christiansen & Ü. Yüksel (eds), Technological Integration as a Catalyst for Industrial Development and Economic Growth. Hershey, PA: Business Science Reference, pp 189-206. doi: 10.4018/978-1-5225-2319-2
2017 Cordeiro, C. M. Relativity in Perspective in Culture Theories: The Götheborg IV Model. In B. Christiansen & H.C. Chandan (eds), Handbook of Research on Organizational Culture and Diversity in the Modern Workforce. Hershey, PA: Business Science Reference, pp 217-238. doi: 10.4018/978-1-5225-2250-8
2017 Cordeiro, C. M. Perspectives in Managing State Global Competitiveness: Singapore and the Götheborg IV Model. In B. Christiansen & G. Koc (eds), Transcontinental Strategies for Industrial Development and Economic Growth. Hershey, PA: Business Science Reference, pp 58-78. doi: 10.4018/978-1-5225-2160-0
2016 Cordeiro, C. M. The Gotheborg IV (G4) Model and the Function of Language in the Globalization Process of the Firm: The Case of Swedish MNEs. In M. Khan (ed.), Multinational Enterprise Management Strategies in Developing Countries (pp. 215-236). Hershey, PA: Business Science Reference. doi:10.4018/978-1-5225-0276-0.ch011
2016 Cordeiro, C. M. Chinese Wisdom, World Quality: A Visual Semiotic Analysis of China’s “Zou Xiang Shi Jie” (Going Global). In M. Khan (ed.), Multinational Enterprise Management Strategies in Developing Countries (pp. 237-259). Hershey, PA: Business Science Reference. doi:10.4018/978-1-5225-0276-0.ch012
2016 Cordeiro, C. M. An integrated perspective of a ‘World Without Verona Walls’: the Götheborg IV model. In: Gränsöverskridande: Vänbok till Claes G. Alvstam, L. Berg, I. Ivarsson, R. Lindahl & P. Ström (eds), Centrum för Europaforskning vid Göteborgs Universitet (CERGU), skrift nr. 30, pp. 41-51. University of Gothenburg, Kompendiet, Göteborg, Sweden.
2016 Cordeiro, C. M. Hidden talents: Home-grown pride finds in ABB a stepping stone to further success. In: Singapore Inside, ABB, A. Ramkumar (ed). Internal corporate publication, internet resource at http://bit.ly/1PonC7q, Singapore ABB Pte Ltd.
2015 Cordeiro, C. M. Reflections of a future digital geoscape. GU Journal, Issue 1. March 2015. University of Gothenburg, p 15.
2013 Cordeiro-Nilsson, C. M. China’s global branding ambitions in its automobile industry. Today’s Manager, Issue 1. Singapore Institute of Management, pp 62-69.
2012 Cordeiro-Nilsson, C. M. and Lim, A., 2012. Uniquely Singapore (tentative title, Co-authored with Angeline Lim). YIN YANG: A new perspective on culture, the Inaugural International Conference on Yin Yang Paradigm. Stockholm University School of Business. (Forthcoming).
2012 Cordeiro-Nilsson, C. M. Brand Managing in China: a perspective from the Chinese automobile industry. Today’s Manager-The Next Generation (TM-TNG), Singapore Management Review. Singapore Institute of Management.
2011 Cordeiro-Nilsson, C. M. Developing global minded leadership: a Swedish perspective. Singapore Management Review. Asia Pacific Journal of Management Theory and Practice, vol. 33(2): 5-8.
2006 Cordeiro, C. M. Förtroende över kulturella gränser. Värdet av förtroende. Inga-Lill Johansson, Sten Jönsson, Rolf Solli (eds.) Chapter 14, pp 335-358. Studentliteratur, University of Gothenburg, 2006.
2005 Cordeiro, C. M. and Al-Hawamdeh, S. National Information Infrastructure. In: Introducing Information Management: An Information Research Reader, Elena Maceviciüté and T.D. Wilson (Eds.) London: Facet. August 2005. 256pp ISBN 1-85604-561-7
2004 Cordeiro, C. M. Today, Thursday April 22, 2004. Marketing with charm and wit: Promoting Singapore through the Miss Universe Pageant Global Event.
2003 Cordeiro, C. M. Breaking Through the Cultural Great Wall. Sweden Today22nd Year, No. 4, 2003, pp 4-5.
2001 Cordeiro, C. M. Having the globe in my hand, An informal account of the Miss Universe Pageant 1999 in Trinidad and Tobago. In: Singapore Libraries Bulletin, Vol.10 No.1 March 2000 (mirrored).
5. Research interests
  • Language as theory and method of analysis in international business
  • Systems theory / Integral theory
  • Systemic functional linguistics / Critical discourse analysis (CDA)
  • Corporate culture and knowledge transfer
6. Academic Work Experience
2015 – 2018 Principal Investigator Riksbankens Jubileumsfond (RJ) Flexit 2015/18 programme. ABB Corporate Research and Centre for International Business Studies, CIBS, School of Business, Economics and Law, University of Gothenburg, Sweden.
2010 – current Research Fellow Centre for International Business Studies, CIBS, School of Business, Economics and Law, University of Gothenburg, Sweden.
2013 – current Thesis supervision Centre for International Business Studies, CIBS, School of Business, Economics and Law, University of Gothenburg, Sweden.
2015 Lecturer Master of Science in International Business and Trade (IBT) Programme, GM0115 ht2015, Centre for International Business Studies, CIBS, School of Business, Economics and Law, University of Gothenburg, Sweden.
2012 Paper Review committee. Session Chair. ICMIT 2012, 6th International Conference on Management of Innovation and Technology, IEEE Engineering Management Society Singapore.
2010 Paper Review committee. Session Chair. ICMIT 2010, 5th International Conference on Management of Innovation and Technology, IEEE Engineering Management Society Singapore.
2010 Organizing Committee. Publication and event management. European Association for Research on Services, RESER, Conference.
November 2008 Singapore Financial Literacy study, interviews and report preparation. National Institute of Education (NIE, Singapore). CITI-NIE Financial Literacy Hub, NIE’s Financial Literacy program, Humanities & Social Studies Education.
Spring 2004 Lecturer, International Management and Communication Department of Philosophy, Linguistics and Theory of Science. University of Gothenburg.
February – March 2002 Educational Series Co-host, Explorer Series, Marine Biological Education Star waves TV, Singapore
November 2001 – February 2002 Lecturer, Programme: Bachelor of Multimedia StudiesProgram level: Undergraduate ProgrammeCourse Title: COMM11005 – Introduction to Communication and CultureProgramme: Master of Electronic CommerceProgram level: Postgraduate Programme
Course Title: COMM20036 – Information, Culture and Communication
Hartford Management Centre, Singapore (Central Queensland University, Australia)
January – April 2001 Sengkang Secondary School.Subject: English language and literature Ministry of Education Singapore
July 2000 – Committee Member (Mentor) – EA Mentorship Programme Eurasian Association of Singapore, Singapore
7. Corporate Work
September 2015 – 2017 Research Scientist / Project Coordinator ABB Corporate Research / Robotdalen Collaborative Robot Test Centre (CRTC), Västerås, Sweden.
August 2010 – April 2013 Key Account Manager (AB Volvo, VCC, SKF) School of Executive Education AB, GU Holding, University of Gothenburg, Sweden.
May 2010 – October 2010 Executive Organizing Committee European Association for Research on Services (RESER) 20th Anniversary Conference. School of Business, Economics and Law, University of Gothenburg, Sweden.
September – October 2001 Communications Senior Executive National Kidney Foundation of Singapore, Singapore. Children’s Medical Fund Project Launch
November 2000 – January 2001 Vice President, Business Development Looque International Pte Ltd, 8 Temasek Boulevard, #32-03 Suntec Tower 3, Singapore 038988
Aug 2000 – November 2000 Senior Executive,Business Communications SIMTech, Singapore Institute of Manufacturing Technology
8. Public and Media Work
2005 Presenter / co-host. Educational TV. Xplorer series ‘Animals of the coral reef’ Star Waves TV, Singapore.
2001 Actor. Chanel 5 Sitcom ‘Brand New Towkay’
Dream Forest Productions for Channel 5, MediaCorp TV, Singapore
1999 Miss Singapore Universe Delegate Miss Universe Pageant in Trinidad and Tobago 1999Miss Universe Organization L.P., LLLP, Donald J. Trump and National Broadcasting Company, Inc. (NBC) partnership.
1999 Promotional Delegate to Japan The National Singapore Tourism Board
9. Languages
  • English (First Language, Academic language degree: Master of Arts, English Language, Singapore.)
  • Mandarin (Second language, Singapore)
  • Swedish (PhD Dept. of Linguistics, University of Gothenburg, Sweden)

Author Bio

Cheryl Marie Cordeiro has a doctoral degree in general linguistics from the University of Gothenburg. She is currently Principal Investigator in the RJ Flexit 2015/18 programme, attached to Robotdalen Collaborative Robot Test Centre (CRTC), an ABB affiliate enterprise as research scientist and project coordinator. She is also research fellow at the Centre for International Business Studies (CIBS), School of Business, Economics and Law at the University of Gothenburg. She has a Master of Science in Information Studies from the Nanyang Technological University (NTU) of Singapore, and a Master of Arts in the English Language from the National University of Singapore (NUS). In 1999, she was Singapore’s national representative to the international Miss Universe pageant held in Trinidad & Tobago. Her CV can be found on her webpage at www.cherylmariecordeiro.com.