I am research faculty at the Centre for International Business Studies (CIBS), School of Business, Economics and Law at the University of Gothenburg (HGU), Sweden, where I am currently Principal Investigator and Project Manager for a three year research project (2015-2018) that studies the applications of the combined models of systemic functional linguistics (SFL) and the unified theory of acceptance and use of technology (UTAUT). The method for data analysis is a combined qualitative and quantitative text analysis (QTA) framework. The project is funded by the Bank of Sweden Tercentenary Foundation (Riksbankens Jubileumsfond, RJ) under the RJ Flexit program. This research study is done in collaboration with the Swedish-Swiss multinational enterprise ABB, User Experience and Industrial Design group at ABB Corporate Research, Västerås, Sweden. More information can be found at RJ’s website, at Riksbankens Jubileumsfond (RJ) Flexit 2015.
In 2014, together with Claes G. Alvstam, Professor Emeritus in Economic Geography and formerly Vice Dean of HGU, I worked on a research project funded by the Anna Ahrenberg Foundation entitled “Gothenburg in Asia, Asia in Gothenburg” (2014-2015). The study aimed to investigate the future implications of increasing Asian-Swedish cooperation within the field of international business. The project is aligned with the 400 years anniversary of the city of Gothenburg in 2021, and falls under the broad category of Kunskap Göteborg 2021 initiated by city representatives of Gothenburg, Göteborg & Co, University of Gothenburg and Chalmers University of Technology. The narratives of the project are published in eBook format entitled , Gothenburg in Asia , Asia in Gothenburg, and can be found on several eBook platforms.
In 2011, together with CIBS faculty, I was part of the joint research project entitled “International Business Research in an Era of Global Spatial Reconfiguration: Corporate Restructuring in the Global Automotive Industry; The Disinvestments of GM and Ford and the Entry of China.” This project was funded by the Torsten Söderberg Research Foundation (2011-2016).
Between 2003-2006, I was awarded a scholarship by the Anna Ahrenberg Foundation in Sweden to pursue a PhD in general linguistics at the Department of Philosophy, Linguistics and Theory of Science at the University of Gothenburg. My research interests spanned between two fields of study, that of language and Scandinavian management. During these years, I had the opportunity to work with Sten Jönsson, Professor Emeritus in management and organisation at the Gothenburg Research Institute (GRI) as associate doctoral student on the Nordic Integration (INNOM) project that studied the business integration processes of companies located in Scandinavia. My own thesis focused on a cross-culture study of Swedish managers in Singapore and is entitled, Swedish management in Singapore: A discourse analysis study (2009).
As a part of my post-doc affiliation to CIBS since 2010, I have been an active member of a number of international academic networks, such as the Academy of International Business (AIB), European Academy of Management (EURAM), European International Business Association (EIBA), Euro-Asia Management Studies Association (EAMSA), China Goes Global (CGG), Groupe d’Études Management & Language (GEM&L) and IEEE International Conference on Management of Innovation and Technology (ICMIT). In 2010, I was a member of the organization committee of the European Association for Research in Services (RESER) network conference in Gothenburg and am again active in the 2018 RESER conference planning committee.
I review academic journal articles. In 2014 and 2016, I was voted to the Best Reviewers list for the European International Business Academy (EIBA) conferences. I am since many years also a reviewer of contributions to IEEE International Conference on Management of Innovation and Technology (ICMIT), the European Academy of Management (EURAM). I also teach Language as Research Method in the International Business and Trade (IBT) Master of Science program at the university, and supervise students in their master thesis project.
Prior to moving to Sweden in 2002 in order to pursue a PhD in general linguistics, I pursued all academic interests in Singapore, of which my post-graduate years were founded in the two disciplines of linguistics and information studies. In 2000/1, I graduated with two separate Master Degrees, a Master of Science in Information Studies from the Nanyang Technological University (NTU) in Singapore, and a Master of Arts in the English Language from the National University of Singapore (NUS).
In 1999, I represented the Republic of Singapore at the international Miss Universe Pageant in Trinidad and Tobago. With this, came a variety of film, educational TV, media, and ambassadorial work with the Singapore Tourism Board.
|1. Academic Degrees|
|PhD 2009||Department of Linguistics, University of Gothenburg, Sweden Title of thesis: Swedish management in Singapore: a discourse analysis study|
|MSc Degree 2001||Master of Science in Information Studies, Nanyang Technological University of Singapore (NTU)|
|MA Degree 2000||Master of Arts in English Language, National University of Singapore (NUS)|
|2. Faculty Programs|
|2017||Teaching and Learning in Higher Education 3: Applied Analysis (HPE 103), University of Gothenburg, Sweden.|
|2017||Professional Teaching Skills: Supervision of Writing Assignments and Degree Projects (HPE 304), University of Gothenburg, Sweden.|
|2017||Teaching and Learning in Higher Education 2: Discipline Specific Pedagogic (HPE 102), University of Gothenburg, Sweden.|
|2016||Teaching and Learning in Higher Education 1: Basic Course (HPE 101), University of Gothenburg, Sweden.|
|2015||10th Ph.D. and Post-Doc Seminar and Conference: Global and Cross-Cultural Organizational Research, Hofstede Chair, Faculty of Arts and Social Sciences (FASoS), Maastricht University, Netherlands|
|2011||IFP – International Faculty Program IESE Business School, University of Navarra, Barcelona, Spain.|
|3. Academic Honours and Awards|
|2015-2018||Riksbankens Jubileumsfond (RJ) Flexit 2015 program.
Project title: Att identifier faktorer som påverkar acceptans av ny teknik inom industrin genom språkvetenskaplig analys, SLF och UTAUT: En studie av ABB User Experience [External funding, Rikbankens Jubileumsfond, RMP15-0954:2]
More about the RJ Flexit 2015 program at rj.se.
ABB Corporate Research
University of Gothenburg, Sweden
|2015||Thesis supervisor to the Master of Science International Business & Trade (IBT) winners for the Richard C. Malmsten Award 2015 for the best thesis, Jasmin Dehghani and Maria Strandberg, for their innovative thesis Well said, well done: Language as a source of power in multinational teams.
The Richard C. Malmsten Award for Best Thesis is awarded each year to the best thesis within each Graduate School (GS) Master Programme.
|University of Gothenburg
Johan Malmsten and the Richard C. Malmsten Memorial Foundation, Sweden
|2013 -2015||“Gothenburg in Asia, Asia in Gothenburg“. Research grant: Developing China – Western Swedish Business Relations.||Anna Ahrenberg Foundation, Sweden|
|2003 – 2006||Associate doctoral student at the Gothenburg Research Institute (GRI) at the University of Gothenburg, Nordic Integration (INNOM) project.|
|2003 – 2006||Full Time Doctoral Thesis Research Scholarship||Anna Ahrenberg Foundation, Sweden|
|2000||Academic Excellence Award||The Eurasian Association of Singapore|
|1998 – 2000||Master of Arts Research Scholarship||National University of Singapore (NUS)|
|2018||Cordeiro, C. M. Gothenburg in Asia, Asia in Gothenburg [eBook]. Oklahoma City: Draft2Digital, USA. Available at https://www.books2read.com/kgot2021. Accessed 28 March 2018. ISBN 9781386553748|
|4.2 Peer Reviewed Journal Articles|
|2018||Cordeiro, C. M. Which User of technology? Perspectivising the UTAUT model by application of the SFL language Pronoun System towards a systems perspective of technology acceptance and use, ASTESJ Advances in Science, Technology and Engineering Systems Journal, 3(2): 309-318. doi: 10.25046/aj030234|
|2018||Cordeiro, C. M. Using systemic functional linguistics as method in identifying semogenic strategies in intercultural communication: A study of the collocation of “time” and “different” by Swedish managers with international management experiences, Journal of Intercultural Communication Research, doi: 10.1080/17475759.2018.1455601 [PDF]|
|2017||Cordeiro, C. M. Using systemic functional linguistic metafunction as a tool in identifying Agency in organizational change in cross-cultural management contexts. International Journal of Cross Cultural Management, 17(1): 125 – 135. doi: 10.1177/1470595817694914|
|2014||Cordeiro, C. M. Regional actors with “a common DNA”?: Analyzing ASEAN-EU relations from the perspective of integral theory. Journal of Integral Theory and Practice, 9(2): 1-21.|
|2014||Cordeiro, C. M. Managing heterochronous socio-economic development: Investigating the concurrent duo discourses of Singapore’s “Total Fertility Rate (TFR)” and “Singapore Incorporated”, International Journal of Governance 4(1): 1-34. ISSN: 2224-5359. [PDF]|
|2014||Cordeiro, C. M. Navigating the dual structure of world history: Sweden’s trade relations with China from the 18th century, Review, vol. XXXVI, 1, 2013, Fernand Braudel Center, Research Foundation of SUNY, Binghamton University, New York, USA, pp. 25-40. ISSN 0147-9032.|
|2011||Cordeiro-Nilsson, C. M. and Suliman Hawamdeh. Leveraging socio-culturally situated tacit knowledge. Journal of Knowledge Management, vol. 15, issue 1. Emerald Group Publishing Limited, pp 88-103. doi: 10.1108/13673271111108710|
|2010||Cordeiro-Nilsson, C. M. A discourse analysis study of assimilation and integration of management styles: the case of Swedish managers in Singapore. The New English Teacher, vol. 4.1, January 2010. Assumption University Press, Assumption University of Thailand, pp 13-53.|
|2009||Cordeiro-Nilsson, C. M. Swedish management in Singapore: a discourse analysis study of the concept of trust between Swedish and Chinese managers in Singapore. The New English Teacher, vol 3.1/ 3.2 January / August 2009, pp82-104. Assumption University Press, Assumption University of Thailand.|
|2001||Cordeiro, C. M. National Information Infrastructure and the Realization of Singapore IT2000 Initiative. School of Communication and Information, Division of Information Studies, Nanyang Technological University of Singapore (NTU). In: Information Research Journal Vol. 6. No. 2. January 2001. (Master of Science thesis).|
|4.3 Peer Reviewed Conference Articles|
|2017||Cordeiro, C. M. Manifestation of Intent in product-service systems: A study of Type of Sensing in collaborative robots. Paper presented at 27th annual RESER conference, The crucial role of services in business and cities competitiveness, 7-9 Sep. 2017, Mondragon University, Bilbao, Spain. Internet resource at RESER 2017 Proceedings, p. 445-464, http://bit.ly/2ykfqsS. Retrieved 1 Nov. 2017. ISBN 978-84-697-5412-2.|
|2017||Cordeiro, C. M. Language as a heteroglot: The bridging qualities of Swedish-English (SweE) and Singapore Colloquial English (SCE) in cross-cultural working environments. Paper presented at the Groupe d’Études Management & Langage (GEM&L) 11th GEM&L International Conference on Management & Language. Revisiting Multilingualism at Work: New Perspectives in Language-Sensitive Research in International Business, 4-5 July 2017, Copenhagen Business School, Fredriksberg, Denmark.|
|2017||Cordeiro, C. M. Using the Deictic Function of Pronouns to Map Perspective and Knowledge in Research Design: A Study of Computer-Supported Cooperative Work and Participatory Design in a Multinational Enterprise Context. Paper presented at the 2017 EURAM Conference, Glasgow (Scotland, UK) 21-24 Jun. 2017.|
|2017||Cordeiro, C. M. When not enough Chineseness and too much Swedishness is good enough for business negotiations in Singapore: A study of diaspora, heteroglossia and the centripetal forces of unitary language. Paper presented at the 11th China Goes Global Conference 2017, at the University of Agder, 15-17 Jun., Kristiansand, Norway.|
|2016||Cordeiro, C. M. Internationalisation theory perspective of product-service innovation: the Götheborg IV model. Paper presented at the 8th IEEE International Conference on Management of Innovation and Technology (ICMIT2016), 19-22 Sep. 2017, Bangkok, Thailand.|
|2016||Cordeiro, C. M. Internationalisation theory perspective of product-service innovation: the Götheborg IV model. Paper presented at the 26th annual RESER Conference, Sep. 8th-10th, 2016, Naples, Italy. In T. Russo-Spena & C. Mele (eds), The 26th Annual RESER 2016 Conference Proceedings, What’s Ahead in Services Research, pp. 544-557.|
|2016||Cordeiro, C. M. Language in its meta-capacity: a translation of perspectives and uncovering the knowledge zones represented in the Uppsala Model of internationalization / globalisation processes. Paper presented at the Groupe d’Études Management & Langage (GEM&L) 10th GEM&L International Conference on Management & Language. Crossing language boundaries in organisations / Le défi des frontières linguistiques dans les organisations , 16-18 Mar. 2016, ESCP EUROPE, 79, avenue de la République Paris 75011, France.|
|2015||Cordeiro, C. M. Using language metafunctions in identifying agency in organizations in international business studies. Paper presented at the Groupe d’Études Management & Langage (GEM&L) 9th International GEM&L Workshop Language in Global Management and Business: Theoretical, Methodological and Empirical Advances, 10-12 June 2015 School of Business, Aalto University, Helsinki, Finland.|
|2015||Cordeiro, C. M. Waves of trade between Sweden and China: tracing the exchange of goods, services and knowledge between Gothenburg and Shanghai. Paper presented at the European Integration in Swedish Economic Research, Swedish Network for European Studies in Economics and Business (SNEE) Conference 2015. 19-22 May, Mölle, Sweden.|
|2015||Cordeiro, C. M. “Chinese Wisdom. World Quality.” A Visual Semiotic Analysis of China’s ‘Zou Xiang Shi Jie’ (Going Global). Presentation at the joint workshop held between the University of Gothenburg, Sweden, and the Southwestern University of Finance and Economics (SWUFE), China, China’s Inward and Outward Foreign Direct Investments, on 10 April 2015, held at SWUFE in Chengdu, China.|
|2014||Cordeiro, C. M. Culture as a Multilevel Concept: a Socio-Cognitive Perspective to the Study of Culture in International Business. The 40th Annual Conference of the European International Business Academy (EIBA). 11-13 Dec. 2014. Uppsala University, Sweden.|
|2014||Cordeiro, C. M. Innovation, organization transformation and human resource management: a discourse analysis study of Swedish managers in Singapore. Paper presented at the ICMIT 2014, 7th International Conference on Management of Innovation and Technology, IEEE Engineering Management Society Singapore. IEEE (Institute of Electrical and Electronics Engineers). 23-25 September 2014, National University of Singapore (NUS), Singapore. [PDF]|
|2014||Cordeiro, C. M. Trading relations between Sweden and China from the 1700s: Finding balance between ‘International’ and ‘Global’ Societies. Paper presented at the 8th China Goes Global Conference 2014, at Shanghai Jiaotong University & KEDGE Business School. 19 – 21 Aug. Shanghai, China.|
|2014||Cordeiro, C. M. “A common DNA”. EU-ASEAN relations as actors in regional integration. Paper presented at the European Integration in Swedish Economic Research, Swedish Network for European Studies in Economics and Business (SNEE) Conference 2014. 20-23 May, Mölle, Sweden.|
|2013||Cordeiro-Nilsson, C. M. Building trust across cultures: a study of Gricean cooperative maxims of communication between Swedish and Singaporean managers in Singapore. The 7th First International Network on Trust (FINT) Workshop on Trust Within and Between Organizations. 21-23 Nov. 2013. Singapore Management University, Singapore.|
|2013||Cordeiro-Nilsson, C. M. Managing heterochronous organization complexities in state governance: the case of Singapore’s Total Fertility Rate (TRF), its Baby Bonus Scheme and Singapore Incorporated. European Academy of Management (EURAM) 2013 Conference. Galatasaray University, Istanbul, Turkey.|
|2013||Cordeiro-Nilsson, C. M. Academy of International Business (AIB) 2013 Conference. Panel contribution. A Yin Yang perspective of culture from the Singapore context.|
|2012||Cordeiro-Nilsson, C. M. Beyond cultural dimensions, towards new perspectives of the study of culture in International Business: a conceptual review of research strategies and frameworks in western and eastern paradigms. EAMSA 2012 Singapore. 29th Euro-Asia Management Studies Association (EAMSA) Annual Conference.|
|2012||Cordeiro-Nilsson, C. M. Human Capital and Brand Innovation in China: the case of Geely Automobile from 2007 to 2011. 6th International Conference on Management of Innovation and Technology (ICMIT) 2012, IEEE Engineering Management Society Singapore. IEEE (Institute of Electrical and Electronics Engineers).|
|2010||Cordeiro-Nilsson, C.M. Using tacit knowledge in organizational change: a case study of the Swedish model of management in Singapore, International Conference on Management of Innovation and Technology (ICMIT) 2010, IEEE Engineering Management Society Singapore, pp 916-921. 2-5 June 2010 Singapore.|
|2005||Cordeiro, C. M. and Al-Hawamdeh, S. Social cognition theory and discourse analysis as frameworks in accessing implicit knowledge: the case of Swedish organizations in Singapore. In: Proceeds for the International Conference on Knowledge Management (ICKM2005), 27-28 October, 2005, Westin Charlotte, North Carolina. ASIST.|
|2009||Cordeiro-Nilsson, C. M. Swedish management in Singapore: a discourse analysis study. Gothenburg monographs in Linguistics 39, PhD Thesis, Department of Philosophy, Linguistics, and Theory of Science. University of Gothenburg, Sweden. ISBN 978-91-977196-4-3. [PDF]|
|2000||Cordeiro, C. M. The Role of Government in the Development of the Information Society in Singapore. School of Communication and Information, Division of Information Studies, Nanyang Technological University of Singapore (NTU).|
|2000||Cordeiro, C. M. Creating Masculinity: A Linguistic and Visual Semiotic Perspective on the Construction of Masculinity. Department of English Language & Literature. National University of Singapore (NUS). (Master of Arts thesis).|
|4.5 Book chapters and industry articles|
|2018||Lindström, N. B. & Cordeiro, C. M. Framing of national image in a climate of socio-political uncertainty: A study of IKEA and Volvo Car Corporation in Swedish and Russian news media. In O. Karnaukhova, A. Udovikina & B. Christiansen (eds), Economic and Geopolitical Perspectives of the Commonwealth of Independent States and Eurasia, pp. 137-156. Hershey, PA: IGI Global. doi: 10.4018/978-1-5225-3264-4.ch006|
|2018||Cordeiro, C. M. Positioning theoretical perspective in academic writing: Teaching culture theory in International Business studies in the context of Industry 4.0. In R. Brunet-Thornton, & F. Martinez (eds), Analyzing the Impacts of Industry 4.0 in Modern Business Environments, pp. 283-303. Hershey, PA: IGI Global. doi:10.4018/978-1-5225-3468-6.ch014|
|2017||Cordeiro, C. M. Work Engagement in the Era of Industry 4.0: Mapping Perspectives and Knowledge in E-Strategy Implementation. In B. Christiansen & Ü. Yüksel (eds), Technological Integration as a Catalyst for Industrial Development and Economic Growth. Hershey, PA: Business Science Reference, pp 189-206. doi: 10.4018/978-1-5225-2319-2|
|2017||Cordeiro, C. M. Relativity in Perspective in Culture Theories: The Götheborg IV Model. In B. Christiansen & H.C. Chandan (eds), Handbook of Research on Organizational Culture and Diversity in the Modern Workforce. Hershey, PA: Business Science Reference, pp 217-238. doi: 10.4018/978-1-5225-2250-8|
|2017||Cordeiro, C. M. Perspectives in Managing State Global Competitiveness: Singapore and the Götheborg IV Model. In B. Christiansen & G. Koc (eds), Transcontinental Strategies for Industrial Development and Economic Growth. Hershey, PA: Business Science Reference, pp 58-78. doi: 10.4018/978-1-5225-2160-0|
|2016||Cordeiro, C. M. The Götheborg IV (G4) Model and the Function of Language in the Globalization Process of the Firm: The Case of Swedish MNEs. In M. Khan (ed.), Multinational Enterprise Management Strategies in Developing Countries, pp. 215-236. Hershey, PA: Business Science Reference. doi:10.4018/978-1-5225-0276-0.ch011|
|2016||Cordeiro, C. M. Chinese Wisdom, World Quality: A Visual Semiotic Analysis of China’s “Zou Xiang Shi Jie” (Going Global). In M. Khan (ed.), Multinational Enterprise Management Strategies in Developing Countries, pp. 237-259. Hershey, PA: Business Science Reference. doi:10.4018/978-1-5225-0276-0.ch012|
|2016||Cordeiro, C. M. An integrated perspective of a ‘World Without Verona Walls’: the Götheborg IV model. In: Gränsöverskridande: Vänbok till Claes G. Alvstam, L. Berg, I. Ivarsson, R. Lindahl & P. Ström (eds), Centrum för Europaforskning vid Göteborgs Universitet (CERGU), skrift nr. 30, pp. 41-51. University of Gothenburg, Kompendiet, Göteborg, Sweden.|
|2016||Cordeiro, C. M. Hidden talents: Home-grown pride finds in ABB a stepping stone to further success. In: Singapore Inside, ABB, A. Ramkumar (ed). Internal corporate publication, Singapore ABB Pte Ltd.|
|2015||Cordeiro, C. M. Reflections of a future digital geoscape. GU Journal, Issue 1. March 2015. University of Gothenburg, p 15.|
|2013||Cordeiro-Nilsson, C. M. China’s global branding ambitions in its automobile industry. Today’s Manager, Issue 1. Singapore Institute of Management, pp 62-69.|
|2012||Cordeiro-Nilsson, C. M. Brand Managing in China: a perspective from the Chinese automobile industry. Today’s Manager-The Next Generation (TM-TNG), Singapore Management Review. Singapore Institute of Management.|
|2011||Cordeiro-Nilsson, C. M. Developing global minded leadership: a Swedish perspective. Singapore Management Review. Asia Pacific Journal of Management Theory and Practice, vol. 33(2): 5-8.|
|2006||Cordeiro, C. M. Förtroende över kulturella gränser. Värdet av förtroende. Inga-Lill Johansson, Sten Jönsson, Rolf Solli (eds.) Chapter 14, pp 335-358. Studentliteratur, University of Gothenburg, 2006.|
|2005||Cordeiro, C. M. and Al-Hawamdeh, S. National Information Infrastructure. In: Introducing Information Management: An Information Research Reader, Elena Maceviciüté and T.D. Wilson (Eds.) London: Facet. August 2005. 256pp ISBN 1-85604-561-7|
|5. Research interests|
|6. Academic Work Experience|
|2015 – 2018||Principal Investigator||Riksbankens Jubileumsfond (RJ) Flexit 2015/18 programme. ABB Corporate Research and Centre for International Business Studies, CIBS, School of Business, Economics and Law, University of Gothenburg, Sweden.|
|2010 – current||Research Fellow||Centre for International Business Studies, CIBS, School of Business, Economics and Law, University of Gothenburg, Sweden.|
|2013 – current||Thesis supervision||GM0160 Master Degree Project in International Business and Trade, 30 higher education credits (Ref: GM0160 course description), Centre for International Business Studies, CIBS, School of Business, Economics and Law, University of Gothenburg, Sweden.|
|2015 – current||Lecturer||GM0109 vt2018. International Business in the Asian Emerging Markets, Spring 2018. Workshop on language as research method.GM0115 ht2015, Research Methods in the Master of Science in International Business and Trade (IBT) Programme, Centre for International Business Studies, CIBS, School of Business, Economics and Law, University of Gothenburg, Sweden.|
|2010 – current||Reviewer||Reviewer for scientific contributions to various conferences such as EURAM (European Academy of Management, EURAM 2015, p. 183) and EIBA (European International Business Academy) and book projects. Voted to Best Reviewer list for EIBA 2016 and EIBA 2014 Conferences. Ref.: EIBA 2016 conference program, p.17; EIBA 2014 conference program, p.68|
|7. Corporate Work|
|September 2015 – 2017||Research Scientist / Project Coordinator||ABB Corporate Research / Robotdalen Collaborative Robot Test Centre (CRTC), Västerås, Sweden.|
|August 2010 – April 2013||Key Account Manager (AB Volvo, VCC, SKF)||School of Executive Education AB, GU Holding, University of Gothenburg, Sweden.|
|April – October 2010||RESER 2010 Conference planning committee||Centre for International Business Studies (CIBS), School of Business, Economics and Law, University of Gothenburg, Sweden.|
|8. Public and Media Work|
|1999||Miss Singapore Universe||Singapore’s national representative to the Miss Universe Pageant held in Trinidad and Tobago 1999, Miss Universe Organization L.P., LLLP, Donald J. Trump and National Broadcasting Company, Inc. (NBC) partnership.|
|1999||Singapore Tourism Board representative delegate to Japan||The National Singapore Tourism Board, in Hiroshima, Japan.|
Cheryl Marie Cordeiro has a PhD in general linguistics from the University of Gothenburg. She is currently Principal Investigator and Project Manager in the Flexit 2015/18 programme funded by the Bank of Sweden Tercentenary Foundation (Riksbankens Jubileumsfond, RJ). She worked as a Research Scientist at the User Experience and Industrial Design Group at ABB AB Corporate Research in Västerås, Sweden. She is currently a faculty member at the Centre for International Business Studies (CIBS), School of Business, Economics and Law at the University of Gothenburg. She has a Master of Science in Information Studies (2001) from the Nanyang Technological University (NTU) of Singapore, and a Master of Arts in the English Language (2000) from the National University of Singapore (NUS). In 1999, she was Singapore’s national representative to the international Miss Universe pageant held in Trinidad & Tobago. Her CV can be found on her webpage at www.cherylmariecordeiro.com.