The proposed title of my thesis is: A linguistic analysis of the adaption of the Scandinavian management style in the Asian business environment. My interest in this project stems from my background in the multi-ethnical, multi-racial and thus - multi-cultural - society of the international 'melting pot' and business hub of Asia that is Singapore; a stunning difference compared to the business environment of Scandinavia. I. Focus: This study sets out to test two hypotheses. The first (H1) being that there is a merging of management styles between the more consensus seeking, de-centralised Scandinavian management style and the more authoritative, hierarchical, centralised Asian management style. That there is indeed a middle-ground between which the Scandinavians and Asians subconsciously or consciously work with. The second (H2) being that it is this third "merged" or "Scandinasian" style of management that makes Swedish companies successful in working in Singapore and remaining in Asia. ... Full proposal

Cheryl Marie Cordeiro PhD Research Student Department of Linguistics, Göteborg University, Sweden and Gothenburg Research Institute at School of Economics and Commercial Law Proposed Title of Thesis: Communicating Across Cultures: Success strategies in top level Scandinavian and Asian business communication E-mail:

1. Academic Degrees and Education PhD Research Student 2003 - Department of Linguistics, Göteborg University, Sweden Masters Degrees 1997 - 2000 Master of Science (Information Studies) NTU, Nanyang Technological University of Singapore 1998 - 2000 Master of Arts (English Language) NUS, National University of Singapore Bachelors Degree with Honours 1997 - 1998 Bachelor of Arts, Honours (2nd Upper Division NUS, National University of Singapore Bachelors Degree 1994 - 1997 Bachelor of Arts (Merit) NUS, National University of Singapore GCE 'A' Levels 1992 - 1993 Victoria Junior College, Singapore GCE 'O' Levels 1988 - 1991 Katong Convent Secondary School, Singapore 2. Academic Honours and Awards 2003 - 2006 Research Funding Scholarship Anna Ahrenbergs Fond, Department of Humanities, Göteborg University. 2000 Academic Excellence Award The Eurasian Association of Singapore 1998 - 2000 Master of Arts Research Scholarship National University of Singapore 1997 Certificate of Merit for Academic Achievement The Eurasian Association of Singapore 1996 Certificate of Merit for Academic Achievement The Eurasian Association of Singapore 1995 Certificate of Merit for Academic Achievement The Eurasian Association of Singapore 1994 Certificate of Merit for Academic Achievement The Eurasian Association of Singapore 1992 Best in Literature Award Katong Convent Secondary School 3. Publications and Papers 2006 Cordeiro, Cheryl Marie (in print). Förtroende over kulturella gränser – en studie av affärsrelaterad kommunikation mellan skandinaver och singaporianer i Singapore. Förtroende. Göteborgs Universitet. 2005 Cordeiro, Cheryl Marie & Al-Hawamdeh, Suliman, 2005. Social cognition theory and discourse analysis as frameworks in accessing implicit knowledge: the case of Swedish organizations in Singapore. In: Proceeds for the International Conference on Knowledge Management (ICKM2005), 27-28 October, 2005, Westin Charlotte, North Carolina. ASIST. 2005 Cordeiro, Cheryl Marie and Al-Hawamdeh, Suliman, 2005. National Information Infrastructure. In: Introducing Information Management: An Information Research Reader, Elena Maceviciüté and T.D. Wilson (Eds.) London: Facet. August 2005 256pp ISBN 1-85604-561-7 2004 Prins Bertil Seminar 2004, 10 November 2004, Handelshögskolan, Göteborg, Sweden. Traits of Success: Common business leadership traits among Swedes working in Singapore. (Pdf file 84 Kb). 2004 SAM/IFSAM VIIth World Congress Management in a world of diversity and change 5-7 July, 2004, Göteborg, Sweden. Some common stereotypes and misconceptions Scandinavian managers experience in Asia. (Pdf file 190 Kb). 2004 Today, Thursday April 22, 2004. Marketing with charm and wit: the Miss Universe Pageant is a splendid opportunity to sell Singapore. (Pdf file 1 Mb). 2003 10th NIC Intercultural Communication Conference 20-22 November 2003, Göteborg, Sweden. Language, Culture and Ideology: a content analysis of texts and images in FHM UK and FHM Singapore. (Pdf file 200 Kb). 2003 Breaking Through the Cultural Great Wall. Sweden Today 22nd Year, No. 4, 2003, pp 4-5. (Pdf file 90 Kb). 2003 Reason in Her Madness: A Perspective of Feminine Rationality. Department of Linguistics Göteborg University. (Pdf file 150 Kb). 2002 Presentation at the NordTalk summer school 2002: Using Spoken Language Corpora. Linguistic Feedback in Singapore English. Department of Linguistics, Göteborg University. (Pdf file 1 Mb). 2002 Pragmatics and Point of View: Gender and Stereotype of the 'Career Woman' in the Singapore News. Department of Linguistics. Göteborg University. 2001 National Information Infrastructure and the Realization of Singapore IT2000 Initiative. School of Communication and Information, Division of Information Studies, Nanyang Technological University of Singapore (NTU). In: Information Research Journal Vol. 6. No. 2. January 2001. (Master of Science thesis). 2001 Having the globe in my hand, An informal account of the Miss Universe Pageant 1999 in Trinidad and Tobago. In: Singapore Libraries Bulletin, Vol.10 No.1 March 2000 (mirrored) 2000 The Role of Government in the Development of the Information Society in Singapore. School of Communication and Information, Division of Information Studies, Nanyang Technological University of Singapore (NTU). 2000 Creating Masculinity: A Linguistic and Visual Semiotic Perspective on the Construction of Masculinity. Department of English Language & Literature. National University of Singapore (NUS). (Master of Arts thesis). 1998 The Discourse of Erotic Writings. Department of English Language & Literature. National University of Singapore (NUS). Paper presented at an international conference for "Feminism and Women's Literature", Bangkok, Thailand 1999.(Bachelor of Arts, with Honours thesis). 1997 An Analysis of a Quarrel Involving a Clash of Negative Face (Using Brown & Levinson's 'Concept of Face'). Department of English Language & Literature. National University of Singapore (NUS). 1996 The Yogacaran Theory of Mind. Department of Philosophy. National University of Singapore (NUS). 1995 The Republic Book 5 on Knowledge and Beliefs. Reading on Julia Anna's Belief, Knowledge and Understanding. Department of Philosophy. National University of Singapore (NUS). 4. Research interests Intercultural Business Negotiation and Communication Organizational Knowledge Management and Knowledge Transfer Strategies Applied Critical Discourse Analysis (CDA) Academic Reading and Writing 5. Academic Work Experience Period Position Organization Spring 2004 Lecturer, International Management and Communication Lecture Powerpoint presentation (1.1Mb) Göteborgs Universitet Dept. of Linguistics February - March 2002 Educational Series Co-host, Explorer Series, Marine Biological Education Star waves TV, Singapore November 2001 - February 2002 Lecturer Programme: Bachelor of Multimedia Studies Program level: Undergraduate Programme Course Title: COMM11005 - Introduction to Communication and Culture Programme: Master of Electronic Commerce Program level: Postgraduate Programme Course Title: COMM20036 - Information, Culture and Communication Central Queensland University, Australia under Hartford Management Centre, Singapore January - April 2001 Relief Teacher, Sengkang Secondary School. Subjects taught: English language and English literature Ministry of Education Singapore July 2000 - Committee Member (Mentor) - EA Mentorship Programme Eurasian Association of Singapore, Singapore 6. Corporate Work Experience Period Position Organization September - October 2001 Communications Senior Executive National Kidney Foundation of Singapore, Singapore. Children's Medical Fund Project Launch November 2000 - January 2001 Vice President, Business Development Looque International Pte Ltd, 8 Temasek Boulevard, #32-03 Suntec Tower 3, Singapore 038988 Aug 2000 - November 2000 Senior Executive, Business Communications SIMTech, Singapore Institute of Manufacturing Technology PE21 Exhibition project group Globaltronics 2000 Corporate profile marketing Public Relations Team 7. PR and Goodwill Ambassadorial Work Period Organization April - August 2001 Artiste for Brand New Towkay Dream Forest Productions for Channel 5, MediaCorp TV, Singapore February - April 2001 Artiste for One Leg Kicking Zhao Wei Films Pte Ltd, 22 Scotts Road, Singapore 228221 April 1999 - April 2000 Miss Singapore Universe 1999 Delegate of the Republic of Singapore to the 1999 Miss Universe Pageant in Trinidad and Tobago Miss Universe Organization L.P., LLLP, Donald J. Trump and National Broadcasting Company, Inc. (NBC) partnership. November 1999 Delegate to Japan, Singapore-Japan Tourism Promotion Singapore Tourism Board 8. Language Proficiencies First language: English Academic language degree: Master of Arts, English Language. Second languages: Chinese (Mandarin), Swedish 9. Interests and Memberships California Fitness Centre, Singapore Eurasian Association of Singapore iKMS, Information and Knowledge Management Society, Singapore SATS, Sweden Southeast Asian Ceramic Society, Singapore Cheryl's Flash Movie (1,4 Mb), May 2002. Design and programming: Jan-Erik Nilsson (www.gotheborg.com)