Photo by: Steven Grindrod, 2004

On 9th May, 2009, I graduated with a PhD in the field of general linguistics, specializing in the study of International management, specifically that of Swedish management in Singapore.

Prior to my doctoral studies in Sweden, I have pursued all academic interests in Singapore. In year 2000 I graduated with two separate masters degrees, a Master of Science in Information Studies and a Master of Arts in the English Language from two of the top ranking universities in Asia, the Nanyang Technological University (NTU) in Singapore and the National University of Singapore (NUS).

During this time I also had the pleasure of representing the Republic of Singapore at the International Miss Universe Pageant in Trinidad and Tobago in 1999.

In a number of articles, I've put forth the view that the more important of these high profile events are splendid political and business networking opportunities that should be supported by better training of the girls sent abroad, after which I spent some time with a few assignments in the executive part of the PR, fashion and modeling industry.

After having considered pursuing higher studies in law, I decided to continue with Linguistics and the study of language as a social process. My main interest is in critical discourse analysis (CDA), and to see if I can make that bear onto international business administration like human resource management, business negotiations, mergers and acquisitions. What I’m doing is specifically researching how one can use discourse analysis as a tool to help better international business, and to show how different cultural backgrounds can make or break any cross-national deal, however brilliant things look on paper.

So the end of 2002 found me leaving Singapore to pursue a PhD in the field of general linguistics, in Sweden.

Being born and brought up in Singapore, international trade in an multicultural environment is second nature to me, a natural state of things. A background I have found quite useful.

My blog as you find it here, is a way of staying in contact with my friends, now very much spread out of the entire globe. I also do love to read, write, cook, eat and travel and don't mind sharing this with anyone interested.

Singapore has an apparent westernized business environment, much appreciated by western corporations trying to establish a business foothold in Asia. Singapore has even been called “Asia Light” because of its accommodating attitude to multi-culturality but as my research findings indicate, the differences run deeper than what appears on the surface.

To research the success factors behind western managers working in Asia is one of my main interests and I am now in the process of sharing this information with the world.

Please feel free to contact me regarding any research, business or communication needs or ideas you might have in this area.

Dr. Cheryl M. Cordeiro-Nilsson


1. Academic Degrees

PhD 2009 Department of Linguistics, University of Gothenburg, Sweden
Title of thesis: Swedish management in Singapore: a discourse analysis study
Masters Degrees 2001 Master of Science (Information Studies)
NTU, Nanyang Technological University of Singapore
2000 Master of Arts (English Language)
NUS, National University of Singapore
Bachelors Degree with Honours 1998 Bachelor of Arts, Honours (2nd Upper Division
NUS, National University of Singapore

2. Academic Honours and Awards

2003 - 2006 Research Funding Scholarship Anna Ahrenbergs Fond, Department of Humanities, University of Gothenburg.
2000 Academic Excellence Award The Eurasian Association of Singapore
1998 - 2000 Master of Arts Research Scholarship National University of Singapore
1997 Certificate of Merit for Academic Achievement The Eurasian Association of Singapore
1996 Certificate of Merit for Academic Achievement The Eurasian Association of Singapore
1995 Certificate of Merit for Academic Achievement The Eurasian Association of Singapore
1994 Certificate of Merit for Academic Achievement The Eurasian Association of Singapore
1992 Best in Literature Award Katong Convent Secondary School

3. Publications and Papers

2009 Cheryl Marie Cordeiro-Nilsson: Swedish management in Singapore: a discourse analysis study. PhD Thesis. Department of Philosophy, Linguistics, and Theory of Science. University of Gothenburg, 2009. To be defended on the 9th of May 2009 at 10:00 AM for the degree of Doctor of Philosophy in Linguistics. Location: Room T 302, Arkeologen, Olof Wijksgatan (Pdf file 4.2 Mb)
2006 Cordeiro, Cheryl Marie (in print). Förtroende over kulturella gränser – en studie av affärsrelaterad kommunikation mellan skandinaver och singaporianer i Singapore. Förtroende. Göteborgs Universitet.
2005 Cordeiro, Cheryl Marie & Al-Hawamdeh, Suliman, 2005. Social cognition theory and discourse analysis as frameworks in accessing implicit knowledge: the case of Swedish organizations in Singapore. In: Proceeds for the International Conference on Knowledge Management (ICKM2005), 27-28 October, 2005, Westin Charlotte, North Carolina. ASIST.
2005 Cordeiro, Cheryl Marie and Al-Hawamdeh, Suliman, 2005. National Information Infrastructure. In: Introducing Information Management: An Information Research Reader, Elena Maceviciüté and T.D. Wilson (Eds.) London: Facet. August 2005 256pp ISBN 1-85604-561-7
2004 Prins Bertil Seminar 2004, 10 November 2004, Handelshögskolan, Göteborg, Sweden. Traits of Success: Common business leadership traits among Swedes working in Singapore. (Pdf file 84 Kb).
2004 SAM/IFSAM VIIth World Congress Management in a world of diversity and change 5-7 July, 2004, Göteborg, Sweden. Some common stereotypes and misconceptions Scandinavian managers experience in Asia. (Pdf file 190 Kb).
2004 Today, Thursday April 22, 2004. Marketing with charm and wit: the Miss Universe Pageant is a splendid opportunity to sell Singapore. (Pdf file 1 Mb).
2003 10th NIC Intercultural Communication Conference 20-22 November 2003, Göteborg, Sweden.
Language, Culture and Ideology: a content analysis of texts and images in FHM UK and FHM Singapore. (Pdf file 200 Kb).
2003 Breaking Through the Cultural Great Wall. Sweden Today
22nd Year, No. 4, 2003, pp 4-5. (Pdf file 90 Kb).
2003 Reason in Her Madness: A Perspective of Feminine Rationality. Department of Linguistics. University of Gothenburg. (Pdf file 150 Kb).
2002 Presentation at the NordTalk summer school 2002: Using Spoken Language Corpora. Linguistic Feedback in Singapore English. Department of Linguistics, University of Gothenburg. (Pdf file 1 Mb).
2002 Pragmatics and Point of View: Gender and Stereotype of the 'Career Woman' in the Singapore News. Department of Linguistics. University of Gothenburg.
2001 National Information Infrastructure and the Realization of Singapore IT2000 Initiative. School of Communication and Information, Division of Information Studies, Nanyang Technological University of Singapore (NTU). In: Information Research Journal Vol. 6. No. 2. January 2001. (Master of Science thesis).
2001 Having the globe in my hand, An informal account of the Miss Universe Pageant 1999 in Trinidad and Tobago. In: Singapore Libraries Bulletin, Vol.10 No.1 March 2000 (mirrored)
2000 The Role of Government in the Development of the Information Society in Singapore. School of Communication and Information, Division of Information Studies, Nanyang Technological University of Singapore (NTU).
2000 Creating Masculinity: A Linguistic and Visual Semiotic Perspective on the Construction of Masculinity. Department of English Language & Literature. National University of Singapore (NUS). (Master of Arts thesis).
1998 The Discourse of Erotic Writings. Department of English Language & Literature. National University of Singapore (NUS). Paper presented at an international conference for "Feminism and Women's Literature", Bangkok, Thailand 1999.(Bachelor of Arts, with Honours thesis).
1997 An Analysis of a Quarrel Involving a Clash of Negative Face (Using Brown & Levinson's 'Concept of Face'). Department of English Language & Literature. National University of Singapore (NUS).
1996 The Yogacaran Theory of Mind. Department of Philosophy. National University of Singapore (NUS).
1995 The Republic Book 5 on Knowledge and Beliefs. Reading on Julia Anna's Belief, Knowledge and Understanding. Department of Philosophy. National University of Singapore (NUS).

4. Research interests
  • International Management, Business Negotiation and Communication from an applied language analysis point of view
  • International Knowledge Management and Knowledge Transfer Strategies
  • Applied Critical Discourse Analysis (CDA)

5. Academic Work Experience
Period Position Organization
Spring 2004 Lecturer, International Management and Communication
Lecture Powerpoint presentation (1.1Mb)
Göteborgs Universitet
Dept. of Linguistics
February - March 2002 Educational Series Co-host, Explorer Series, Marine Biological Education Star waves TV, Singapore
November 2001 - February 2002 Lecturer

Programme: Bachelor of Multimedia Studies
Program level: Undergraduate Programme
Course Title: COMM11005 - Introduction to Communication and Culture

Programme: Master of Electronic Commerce
Program level: Postgraduate Programme
Course Title: COMM20036 - Information, Culture and Communication

Central Queensland University, Australia
Hartford Management Centre, Singapore
January - April 2001 Relief Teacher, Sengkang Secondary School.
Subjects taught: English language and English literature
Ministry of Education
July 2000 - Committee Member (Mentor) - EA Mentorship Programme Eurasian Association of Singapore, Singapore

6. Corporate Work
Period Position Organization
September - October 2001 Communications Senior Executive National Kidney Foundation of Singapore, Singapore. Children's Medical Fund Project Launch
November 2000 - January 2001 Vice President, Business Development Looque International Pte Ltd, 8 Temasek Boulevard, #32-03 Suntec Tower 3, Singapore 038988
Aug 2000 - November 2000 Senior Executive,
Business Communications
SIMTech, Singapore Institute of Manufacturing Technology
  • PE21 Exhibition project group
  • Globaltronics 2000
  • Corporate profile marketing
  • Public Relations Team

7. Public and Publicity Work
Period Organization
April - August 2001 Brand New Towkay Dream Forest Productions for Channel 5, MediaCorp TV, Singapore
February - April 2001 One Leg Kicking Zhao Wei Films Pte Ltd, 22 Scotts Road, Singapore 228221
April 1999 - April 2000 Miss Singapore Universe 1999
Delegate of the Republic of Singapore to the 1999 Miss Universe Pageant in Trinidad and Tobago
Miss Universe Organization L.P., LLLP, Donald J. Trump and National Broadcasting Company, Inc. (NBC) partnership.
November 1999 Delegate to Japan, Singapore-Japan Tourism Promotion Singapore Tourism Board

8. Languages

English (First Language, Academic language degree: Master of Arts, English Language, Singapore.)
Chinese (Mandarin, Second language, Singapore)
Swedish (PhD Dept. of Lingustiqs, Gotheburg University, Sweden)

9. Interests and Memberships

Eurasian Association of Singapore
iKMS, Information and Knowledge Management Society, Singapore
SATS, Sweden
California Fitness Centre, Lifetime membership
Southeast Asian Ceramic Society, Singapore